Bidding Strategy Recommender

Pro v1.0.0 1 view

Recommends optimal PPC bidding strategies based on campaign maturity, conversion volume, budget, and business goals.

What You Get

Get the right bidding strategy for your situation with clear reasoning, implementation steps, monitoring plan, and transition path - avoiding costly mistakes from wrong strategy selection.

The Problem

Choosing the wrong PPC bidding strategy wastes budget and limits campaign performance. Marketers struggle to know when to use manual vs automated bidding, what conversion volume Smart Bidding needs, and when to switch strategies as campaigns mature.

The Solution

Analyzes your campaign context (platform, budget, conversion volume, goals) against bidding strategy decision criteria. Recommends the optimal strategy with confidence level, explains the reasoning with specific data points, provides implementation configuration with starting settings, defines monitoring metrics and benchmarks, and maps out transition to next strategy as your campaign grows.

How It Works

  1. 1 Gather campaign context: platform, budget, conversion volume, business goals, current strategy
  2. 2 Analyze against decision criteria: conversion data requirements, budget sufficiency, campaign phase
  3. 3 Select optimal strategy with confidence level and reasoning
  4. 4 Create implementation plan with specific settings and week-by-week expectations
  5. 5 Define monitoring metrics and success benchmarks
  6. 6 Map transition path to next strategy as campaign matures

What You'll Need

  • Campaign type and platform (Google Ads, Meta, LinkedIn, etc.)
  • Daily or monthly budget
  • Current conversion volume (or acknowledgment of new campaign)
  • Primary business goal (leads, sales, ROAS target, traffic)

Get This Skill

Requires Pro subscription ($9/month)

Have Feedback?

Help us improve this skill by sharing your ideas and suggestions.

Request Improvements

Examples

Law Firm Meta Lead Gen Scaling Strategy

Meta lead generation campaign for a law firm with 55 leads/month at $150 Cost Cap and $180/day budget. Demonstrates scaling strategy while maintaining cost efficiency, with weekly budget increase plan, audience expansion tactics, and profitability calculations.

View example

LinkedIn B2B Consulting High CPA Fix

LinkedIn ads for B2B consulting with only 12 conversions/month at $250 CPA and $8 Manual CPC. Demonstrates diagnosis of expensive low-volume campaign, recommending switch to Automated Bidding with audience expansion tactics and realistic CPA reduction expectations.

View example

New SaaS Product Google Ads Campaign

Launching Google Ads search campaign for a SaaS product with $75/day budget and zero conversion history. Demonstrates new campaign strategy selection (Maximize Clicks for data collection) with detailed transition path to Target CPA once conversion threshold is reached.

View example
View all examples