Case Study Interview Question Generator

Pro v1.0.0 1 view

Generate strategically sequenced interview questions for customer case studies. Creates 20-30 questions covering background, challenges, decision process, implementation, results, and recommendations with follow-up prompts.

What You Get

Capture compelling customer success stories with structured interview questions that elicit specific metrics, quotable moments, and persuasive testimonials

The Problem

Customer marketers struggle to conduct effective case study interviews that capture specific metrics, compelling stories, and quotable testimonials. Poorly structured interviews miss critical data points, fail to dig deep enough into results, and produce generic content that doesn't resonate with prospects.

The Solution

This skill generates comprehensive, strategically sequenced interview question sets (20-30 questions) organized into six sections: Background, Challenges, Decision Process, Implementation, Results (the most important section with 7-10 questions), and Wrap-up. Each question set includes follow-up prompts to dig deeper, metric verification questions, and quotable moment prompts designed to elicit one-sentence testimonials.

How It Works

  1. 1 Gather context about the customer profile (industry, company size, role), product/service, key results to highlight, and interview format
  2. 2 Generate structured interview guide with 6 sections: Background (4-6 questions), Challenges (6-8 questions), Decision Process (4-6 questions), Implementation (4-6 questions), Results (7-10 questions focusing on metric verification), and Wrap-up (3-4 questions)
  3. 3 Customize follow-up prompts for each major question to elicit specific examples, measurements, and impact stories
  4. 4 Format questions in a clean, scannable format with clear section headers, numbered questions, indented follow-ups, and bonus quotable moment prompts at the end

What You'll Need

  • Customer profile or type (industry, company size, role of interviewee)
  • Product or service description being used
  • Key results or metrics to highlight (e.g., '60% reduction in missed deadlines', '$500K saved annually')
  • Optional: Interview format preferences (length, depth, video vs written)

Get This Skill

Requires Pro subscription ($9/month)

Have Feedback?

Help us improve this skill by sharing your ideas and suggestions.

Request Improvements

Examples

B2B SaaS CRM for Consulting Firm

Case study interview questions for an 80-person consulting firm using a SaaS CRM. Demonstrates customization for CEO-level interview with focus on 30% faster sales cycle and $200K ARR increase. Shows how to verify both velocity and revenue metrics with strategic business impact questions.

View example

Project Management Tool for Design Agency

Questions for 12-person boutique design agency founder about project management tool adoption. Demonstrates customization for small business context with mix of quantitative (50% fewer emails) and qualitative (4.5/5 satisfaction) metrics. Shows how to explore client communication improvements and creative team dynamics.

View example

Enterprise Security Software for Healthcare

Interview questions for 5,000-employee healthcare organization's CISO about enterprise security software. Showcases handling of highly regulated industry with technical buyer persona, compliance requirements, and dramatic 90% incident reduction metric. Includes healthcare-specific follow-ups and industry context.

View example
View all examples