Battle Card: Asana vs. TaskFlow

Focus Area: Pricing Comparison for Marketing Agencies

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Competitor Overview

Asana

• Company: Public (NYSE: ASAN), ~$800M revenue, 1,800+ employees
• Founded: 2008 (17 years in market)
• Positioning: “Work management platform for coordinating work across teams”
• Target Market: Mid-market to enterprise (50-1,000+ employees), cross-functional teams
• Customers: 170,000+ customers including Accenture, Amazon, Anthropic
• Strengths: Established brand, comprehensive feature set, 270+ integrations, flexible project views

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Pricing Comparison

Asana Pricing (2025)

Plan	Price (Annual Billing)	Price (Monthly Billing)	Key Limitations
Personal (Free)	$0 for up to 10 users	$0	Limited views, no custom fields, no advanced reporting, single task assignee
Starter	$10.99/user/month	$13.49/user/month	Basic automation, limited reporting
Advanced	$24.99/user/month	~$30/user/month	Full features unlocked
Enterprise	$30-35/user/month (custom)	Custom	Advanced security, SSO
Enterprise+	~$45/user/month ($538/year)	Custom	HIPAA, audit logs, data residency

Critical Pricing Notes:

• Minimum 2-seat requirement on all paid plans
• Teams of 500+ must use Enterprise tier
• Advanced features (custom fields, timeline/Gantt view, portfolios, advanced reporting) locked behind $24.99+ tier
• No time tracking or billing capabilities on any tier

TaskFlow Pricing

Plan	Price	Key Features
Agency Standard	$15/user/month (annual)	All core features, time tracking, client portals, unlimited projects
Agency Pro	$25/user/month (annual)	+ Advanced reporting, white-label, priority support

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Cost Comparison: Real Marketing Agency Scenarios

Scenario 1: Small Agency (10-person team)

Asana Advanced (required tier for custom fields, portfolios, reporting):

• $24.99 × 10 users × 12 months = $2,999/year
• Doesn’t include: Time tracking tool ($5-10/user/month extra)
• Doesn’t include: Client portal solution ($30-100/month extra)
• Total First Year: ~$3,600-4,800

TaskFlow Agency Standard:

• $15 × 10 users × 12 months = $1,800/year
• Time tracking, client portals, approval workflows included
• Total First Year: $1,800

Savings: $1,800-3,000/year (50-62% less expensive)

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Scenario 2: Mid-Size Agency (25-person team)

Asana Advanced:

• $24.99 × 25 users × 12 months = $7,498/year
• Add-ons for time tracking ($2,250/year) + client management ($600/year)
• Total First Year: ~$10,348

TaskFlow Agency Pro:

• $25 × 25 users × 12 months = $7,500/year
• All features included (time tracking, client portals, white-label reports)
• Total First Year: $7,500

Savings: $2,848/year (28% less) + no integration headaches

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Scenario 3: Large Agency (50-person team)

Asana Advanced:

• $24.99 × 50 users × 12 months = $14,994/year
• Add-ons: Time tracking ($4,500), Client management ($1,200)
• Total First Year: ~$20,694

TaskFlow Agency Pro:

• $25 × 50 users × 12 months = $15,000/year
• Everything included
• Total First Year: $15,000

Savings: $5,694/year (28% less) with better agency-specific features

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Feature Comparison

Feature Category	Asana	TaskFlow	Winner
Core Project Management	✅ Tasks, projects, teams	✅ Tasks, projects, teams	Tie
Project Views	✅ List, Board, Calendar, Timeline, Gantt	✅ List, Board, Calendar, Timeline	Asana (more views)
Task Assignment	⚠️ One owner per task	✅ Multiple assignees	TaskFlow
Custom Fields	⚠️ Advanced plan only ($24.99+)	✅ All plans	TaskFlow
Time Tracking	❌ Requires 3rd party tool	✅ Built-in with billable hours	TaskFlow
Client Portals	❌ No native solution	✅ Built-in client access & approvals	TaskFlow
Approval Workflows	⚠️ Limited, requires workarounds	✅ Native creative approval flows	TaskFlow
Client Billing/Invoicing	❌ None	✅ Time-based billing integration	TaskFlow

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Customer Review Insights

What Asana Customers Love ❤️

1. “Flexible project views” – Multiple ways to visualize work
2. “Intuitive interface” – Short learning curve
3. “Great for cross-functional teams” – Works well coordinating marketing, sales, engineering
4. “Strong automation” – Rules and workflows save time

What Asana Customers Complain About 💢

1. “Way too expensive for what we use”

   • “Started at $10.99/user, now paying $24.99 because we needed custom fields”
   • “For a 30-person agency, we’re paying $9,000/year and still need separate time tracking”

2. “Not built for marketing agencies”

   • “Asana only covers part of our workflow. We still need tools for client approvals and time tracking”
   • “No way to bill clients directly from tasks”

3. “One task owner limitation kills collaboration”

   • “Multiple designers work on one deliverable, but we can only assign to one person”

4. “Customer support is terrible”

   • “Chatbot is useless. Takes days to get real help”
   • Better Business Bureau shows 59 unresolved complaints

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Your Differentiators (TaskFlow vs. Asana)

1. Built for Marketing Agencies, Not Generic Teams

• Asana: Generic project management requiring weeks of customization
• TaskFlow: Pre-configured workflows for campaign briefs, creative production, client reviews

2. Transparent Pricing with No Hidden Costs

• 28-62% less expensive with better features
• One flat price includes everything agencies need

3. Time Tracking & Client Billing Built-In

• Asana: No native time tracking – requires Harvest, Toggl ($5-10/user/month extra)
• TaskFlow: Built-in time tracking with billable hours, budget tracking

4. Client Collaboration Without Friction

• Asana: No client portals – share messy internal workspaces or use email
• TaskFlow: Native client portals with branded access, approval workflows

5. Multiple Task Assignees

• Asana: One owner per task (major limitation for creative teams)
• TaskFlow: Assign multiple team members naturally

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Objection Response Framework

Objection: “Asana is the industry standard. Everyone uses it.”

Response:
“You’re right – Asana is popular, especially for tech companies and cross-functional teams. Quick question: Is your team primarily doing marketing agency work? [Yes]

Here’s what we’ve learned from agencies who switched from Asana:

Asana is a general-purpose tool. For agencies running client campaigns, it’s missing critical pieces – time tracking, client approvals, billable hours.

Most agencies pay for Asana ($24.99/user) plus Harvest for time tracking ($10/user) plus a client portal tool ($50-100/month). That’s $35+/user/month minimum.

TaskFlow gives you everything – time tracking, client portals, approval workflows – at $15-25/user/month.”

Objection: “We’re already using Asana. Migration would be painful.”

Response:
“Totally understand – switching tools is disruptive.

1. Are you on Asana’s free plan or paid? [If free] Then you’re not getting custom fields or advanced features anyway.

2. What other tools are you using alongside Asana for time tracking and client communication? [Usually Harvest/Toggl + email/Notion] So you’re already using 3-4 tools together.

3. How much are you paying annually for Asana + time tracking + client tools? That’s $X,XXX. TaskFlow is $X,XXX – you’d save $X,XXX per year.

We offer free migration assistance – most agencies are productive in TaskFlow within 3-5 days.”

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When You Win vs. When They Win

✅ You Win When:

• Customer is a marketing/creative agency (5-100 person team)
• Budget-conscious or scaling fast
• Needs time tracking & client billing
• Runs client approval workflows
• Multiple collaborators per task
• Wants fast setup (TaskFlow is agency-ready; Asana needs customization)

❌ They Win When:

• Customer is cross-functional team (not agency-specific)
• Already deeply invested in Asana ecosystem
• Needs 200+ integrations
• Enterprise-level security requirements (HIPAA, SOC2)
• Team is 500+ employees

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Key Talking Points

30-Second Elevator Pitch

“Asana is a powerful project management platform used by companies like Amazon and Accenture. It’s great for cross-functional teams coordinating complex work.

But for marketing agencies, Asana falls short. You can’t track time, bill clients, or run approval workflows without third-party tools. Most agencies pay $35-40/user/month once they add time tracking and client portals.

TaskFlow is purpose-built for agencies. Everything you need – time tracking, client billing, approval workflows, campaign templates – is included at $15-25/user/month. You save 40-50% and get features Asana doesn’t offer.”

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Research Sources & Limitations

Primary Sources Accessed

• Asana Pricing page (2025)
• Vendr Asana Pricing Guide – Enterprise pricing insights
• Capterra Asana Reviews (13,000+ reviews)
• G2 Asana Reviews (9,597 reviews)
• Industry analysis articles on agency pain points

Data Limitations

• Enterprise pricing from Vendr and customer reports ($30-35/user/month typical)
• TaskFlow features assumed based on user input

Battle Card Generated: December 3, 2025
Recommend Refreshing: Every 90 days