Indie SaaS Metrics Focus Advisor

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Cut through analytics dashboards showing 50+ metrics and identify the 3-5 metrics that actually matter for your SaaS stage and business model. Get actionable definitions, calculation guides, and weekly check-in routines.

What You Get

Stop wasting 5-10 hours weekly on metrics analysis paralysis. Get a personalized framework that tells you exactly which metrics to track, how to calculate them with your existing tools, and what action to take when thresholds are crossed.

The Problem

Indie SaaS founders track everything but understand nothing. Analytics dashboards show 50+ metrics, but founders cannot determine which 3-5 actually predict business health for their specific stage and business model. They waste hours checking Google Analytics daily without knowing if their business is improving or declining. The noise of vanity metrics (pageviews, time on site, total MAU) drowns out actionable signals that drive decisions.

The Solution

This skill applies stage-based metric selection frameworks to filter out vanity metrics and identify the 3-5 leading and lagging indicators that actually predict business health. It classifies your SaaS stage (pre-PMF, growth, scale) and business model (freemium, trial, subscription), then maps to proven metric patterns. For each selected metric, you get: plain English definition, calculation formula using your existing tools (Stripe, GA, Baremetrics, Mixpanel), industry benchmark targets, and specific action triggers. The output includes a structured 10-15 minute weekly check-in routine so you stop obsessing over dashboards and start making data-driven decisions.

How It Works

  1. 1 Classify SaaS stage (pre-PMF, growth, scale) and business model (freemium, trial, subscription) to determine primary business goal
  2. 2 Apply vanity vs. actionable metrics filter to current tracking and identify what to stop measuring
  3. 3 Select 3-5 core metrics balanced between leading indicators (activation, retention) and lagging indicators (revenue, churn)
  4. 4 Research current SaaS benchmarks via WebSearch for trial conversion, churn rates, NRR targets, and activation by product category
  5. 5 Map metrics to user's specific tools (Stripe-only, GA+Stripe, Baremetrics, Mixpanel) with step-by-step calculation guides
  6. 6 Design tool-specific weekly check-in routine (10-15 minutes) with structured Monday/Wednesday/Friday schedule
  7. 7 Define action triggers for each metric with specific thresholds that signal when to change strategy

What You'll Need

  • SaaS product with at least basic analytics (even just Stripe dashboard)
  • Ability to describe current stage, business model, and tools being used
  • Willingness to implement tracking if needed (GA goals, Mixpanel events)
  • Founder or operator role with authority to act on metric insights

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Examples

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Pre-PMF Freemium SaaS with Google Analytics

Metrics framework for an early-stage freemium project management SaaS with 200 signups. Identifies 3 core metrics (Activation Rate, Weekly Retention, Free-to-Paid Conversion), provides vanity metrics to stop tracking, and includes GA-specific calculation methods with action triggers.

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Solo Founder with Stripe Only - Dying or Growing?

Metrics framework for a solo founder with $1.2K MRR and only Stripe as an analytics tool. Provides 5 Stripe-only metrics with exact navigation paths, a 10-minute weekly routine, monthly deep review process, and clear criteria to determine if the business is growing, stable, or dying.

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