B2B SaaS to LinkedIn Productivity Expert

Influencer Research Summary

• Platform: LinkedIn
• Follower Count: 35,000
• Content Themes:
  • Marketing team productivity optimization
  • Workflow automation and tool integration
  • Deep work vs. shallow work for marketers
  • Meeting reduction and focus time protection
  • No-code solutions for marketing ops
• Recent Highlight: “How to Cut Meetings and Boost Marketing Productivity” - a viral post discussing how excessive meetings undermine marketing productivity, advocating for protecting 90 uninterrupted minutes for deep work and treating time like budget
• Audience Fit: Marketing managers, marketing ops professionals, and team leads at mid-market companies (25-40 age range) struggling with tool overload, context switching, and manual workflow processes
• Past Collaborations: Likely partners with productivity SaaS tools (Monday.com, ClickUp, Sprout Social), workflow automation platforms, and marketing operations software given her content focus

Personalization Hooks

• Content alignment: Sarah’s recent posts emphasize the productivity drain of context switching and tool overload - CloudTask’s no-code automation directly addresses the “1,200 daily app toggles” problem she discusses
• Audience match: Her followers are marketing professionals drowning in manual processes and disconnected tools - exactly CloudTask’s ICP
• Authentic connection: Her advocacy for protecting deep work time aligns perfectly with automation’s core value prop (eliminating 2-3 hours of daily manual tasks)
• Thought leadership style: She uses data-driven arguments (23-minute recovery time from interruptions, 90-minute focus blocks) which matches CloudTask’s ROI-focused positioning

Outreach Email

Subject: Your post on protecting deep work time resonated - automation perspective

Hi Sarah,

I came across your recent post about cutting meetings to boost marketing productivity, and your point about teams needing “90 uninterrupted minutes to think” really struck a chord. The comparison to guarding time like budget was spot-on.

What caught my attention is how much of that lost productivity comes not just from meetings, but from the manual work between them - the 1,200 daily app toggles that pull marketers out of flow state. That’s actually the problem we built CloudTask to solve.

CloudTask is a no-code automation platform specifically for marketing teams. We help teams eliminate the repetitive workflow tasks (moving data between tools, manual handoffs, approval routing) that fragment focus and burn 2-3 hours daily. Think of it as reclaiming deep work blocks by automating the shallow work that interrupts them.

Given your expertise in marketing productivity and your audience’s challenges with tool overload, I’d love to explore a collaboration:

• What we’re proposing: Sponsored thought leadership post series on LinkedIn
• Compensation: $1,500-2,500 per post (flexible based on scope)
• Your editorial control: We provide the product story and use cases, you bring your authentic perspective and data-driven insights
• Content format: Similar to your existing posts - practical, experience-backed advice with real productivity metrics

The angle would be something like “How automation reclaims deep work time for marketing teams” or “The hidden productivity tax of manual workflows” - topics that naturally fit your content themes while providing genuine value to your audience.

This isn’t a mass outreach - we specifically chose you because your thought leadership on marketing productivity aligns with what our customers tell us transforms their workday. Your audience is exactly who struggles with these workflow challenges.

Interested in a quick 15-minute call to explore if this makes sense?

Best,
[Your Name]
CloudTask

Quality Checklist

• References specific content - Quotes her “90 uninterrupted minutes” and “guard time like budget” from recent viral post
• Platform-appropriate tone - Professional but conversational, data-driven, matches LinkedIn thought leadership style
• Clear value proposition - Explicit connection between her deep work advocacy and automation’s benefit (reclaiming 2-3 hours daily)
• Authentic feel - Opens with genuine engagement on her content theme, explains why she was specifically chosen, not generic praise
• Low-pressure CTA - “Interested in exploring” and “15-minute call” rather than demanding immediate commitment
• No template language - Personalized throughout with specific references to her content style and audience challenges