B2B SaaS Project Management Keywords

=== KEYWORD CLUSTERING ANALYSIS ===
Total Keywords: 75
Structure: 4 campaigns, 13 ad groups
Setup Time: 10-12 hours

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CAMPAIGN 1: Core Product Keywords
Intent: Direct product search - High commercial
Keywords: 28 | Budget: 45%
Priority: Week 1

Ad Group 1.1: Generic PM Software (12 keywords)
├─ project management software
├─ project management tool
├─ best project management software
├─ pm software
├─ project management system
├─ project planning software
├─ online project management
├─ cloud project management
├─ project management platform
├─ project tracking software
├─ project management solution
└─ project management app

Match: Exact + Phrase
Competition: High
Ad Angle: All-in-one platform, streamlined workflows
Landing: Homepage

Ad Group 1.2: Task Management (9 keywords)
├─ task management software
├─ task tracking tool
├─ team task management
├─ task planning software
├─ collaborative task management
├─ task assignment software
├─ task organizer
├─ task list software
└─ to do list for teams

Match: Exact + Phrase
Competition: Medium
Ad Angle: Never miss deadlines, stay organized
Landing: Task management features page

Ad Group 1.3: Team Collaboration (7 keywords)
├─ team collaboration software
├─ collaboration platform
├─ team productivity software
├─ work management software
├─ team coordination tool
├─ workflow management
└─ project collaboration tool

Match: Exact + Phrase
Competition: Medium-High
Ad Angle: Real-time collaboration, unified workspace
Landing: Collaboration features page

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CAMPAIGN 2: Feature-Specific Keywords
Intent: Feature search - Medium-high commercial
Keywords: 23 | Budget: 25%
Priority: Week 2

Ad Group 2.1: Gantt & Timeline (8 keywords)
├─ gantt chart software
├─ gantt chart maker
├─ project timeline tool
├─ project timeline software
├─ online gantt chart
├─ project scheduling software
├─ visual project timeline
└─ project schedule maker

Match: Exact + Phrase
Competition: Medium
Ad Angle: Visual planning, drag-and-drop simplicity
Landing: Gantt features page

Ad Group 2.2: Kanban & Agile (7 keywords)
├─ kanban board software
├─ kanban tool
├─ agile project management
├─ scrum software
├─ sprint planning software
├─ backlog management
└─ agile workflow tool

Match: Exact + Phrase
Competition: Medium
Ad Angle: Built for agile teams, flexible workflows
Landing: Agile/Kanban features page

Ad Group 2.3: Resource & Time Management (8 keywords)
├─ resource management software
├─ time tracking software
├─ capacity planning tool
├─ workload management
├─ team capacity planning
├─ resource allocation tool
├─ project time tracking
└─ timesheet software

Match: Phrase + Exact
Competition: Medium
Ad Angle: Optimize resources, track time effortlessly
Landing: Resource management page

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CAMPAIGN 3: Competitor Comparison
Intent: Competitive evaluation - Very high commercial
Keywords: 12 | Budget: 20%
Priority: Week 1 (high ROI)

Ad Group 3.1: Top Competitors (12 keywords)
├─ asana alternative
├─ monday.com alternative
├─ trello competitor
├─ clickup alternative
├─ better than asana
├─ switch from monday
├─ asana vs competitors
├─ trello replacement
├─ monday alternative free trial
├─ basecamp alternative
├─ wrike alternative
└─ jira alternative

Match: Exact (aggressive bidding)
Competition: Medium-High
Ad Angle: Better pricing, easier to use, modern interface
Landing: /vs/asana, /vs/monday comparison pages
Note: Monitor trademark policies closely

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CAMPAIGN 4: Use Case & Industry
Intent: Solution-based - Medium commercial
Keywords: 12 | Budget: 10%
Priority: Week 3+

Ad Group 4.1: Business Type (6 keywords)
├─ project management for agencies
├─ pm for marketing teams
├─ small team project management
├─ project management for startups
├─ freelance project management
└─ remote team project management

Match: Phrase + Exact
Competition: Medium
Ad Angle: Built for [your industry], tailored workflows
Landing: Use case specific pages

Ad Group 4.2: Industry Verticals (6 keywords)
├─ construction project management
├─ it project management
├─ software development pm
├─ creative project management
├─ event project management
└─ product management software

Match: Phrase + Exact
Competition: Medium
Ad Angle: Industry-specific features, proven results
Landing: Industry solutions pages

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NEGATIVE KEYWORDS

High Priority (Add Immediately):

• free, freeware, open source
• crack, torrent, keygen, download free, nulled
• jobs, salary, careers, hiring, job description
• tutorial, course, training, how to, learn
• template, excel template, spreadsheet, word template
• pmp, certification, exam, pmi

Medium Priority (Test First):

• cheap (may exclude qualified price-conscious buyers)
• reviews, comparison (test - may want evaluation traffic)
• definition, what is, meaning, guide, handbook
• personal, home, diy

Industry-Specific:

• property management (different category)
• portfolio management (financial services)
• change management (organizational development)
• product manager salary (informational)

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IMPLEMENTATION ROADMAP

Week 1: High-Intent Launch

• Campaign 1: Ad Groups 1.1, 1.2
• Campaign 3: All ad groups (high ROI potential)
• Budget: 65% of total
• Priority: Create comparison landing pages first
• Set up conversion tracking (free trials, demo requests)
• Implement high-priority negative keywords

Week 2: Feature Expansion

• Complete Campaign 1: Add Ad Group 1.3
• Launch Campaign 2: Ad Groups 2.1, 2.2
• Budget: 90% utilization
• Begin negative keyword refinement from search terms
• A/B test ad copy variations

Week 3: Full Rollout

• Complete Campaign 2: Add Ad Group 2.3
• Launch Campaign 4: All ad groups
• Implement bid adjustments based on Week 1-2 data
• Add device bid modifiers
• Refine audience targeting

Week 4+: Optimization Phase

• Review search term reports daily
• Create SKAGs for top 5-10 converting keywords
• Implement RSA testing (3 variations per ad group)
• Expand negative keyword list (add 20-30 terms)
• Test Broad match on proven converters
• Begin remarketing campaigns

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EXPECTED OUTCOMES

Quality Score: 7-9 (core product), 6-8 (competitor), 6-7 (use case)
CTR: 3-5% (core), 5-9% (competitor comparisons), 2-4% (use case)
Conversion Rate: 12-18% (free trial signups), 8-12% (demo requests)
Average CPC: $8-18 (B2B SaaS competitive range)

Success Metrics to Track:

• Impression share (target 60%+ on core campaigns)
• Search term relevance (>85% relevant searches)
• Cost per trial (benchmark against LTV)
• Trial-to-paid conversion rate
• Campaign-level ROAS