SaaS Survey with Role-Based Segmentation

Complex mixed-methods analysis of a 200-response SaaS survey with multiple rating columns (satisfaction, ease of use) and demographic segmentation by role (developer, designer, PM). Shows segment-specific drivers and cross-metric correlations.

Input

What you provide to the skill

Analyze my SaaS customer survey: 200 responses with satisfaction (1-5), ease_of_use (1-5), and detailed feedback text. Also include role breakdown (developer, designer, PM).

Output

What the skill generates for you

Executive Summary

Satisfaction: 3.44/5 with bimodal distribution (57.7% satisfied, 28.4% dissatisfied)
Crashes/bugs affect 69.1% of dissatisfied users - STRONGEST NEGATIVE DRIVER
Ease of use: 3.77/5 is a core strength - 50.0% of satisfied users cite intuitive interface
Role gap: 1.54 points between most satisfied (Designers: 4.30) and least (Developers: 2.76)
Priority action: Fix crashes/reliability - would impact 55 dissatisfied users

Quantitative Overview

Metric	Mean	Median	Std	Low (1-2)	Neutral (3)	High (4-5)
Satisfaction	3.44	4.0	1.40	55 (28.4%)	27 (13.9%)	112 (57.7%)
Ease of Use	3.77	4.0	1.29	41 (21.1%)	27 (13.9%)	126 (64.9%)

Bimodal distribution in satisfaction indicates polarized user base.

Qualitative Themes (n=194 text responses)

Theme	Freq	%	Sentiment	Example
Performance Issues	70	36.1%	Negative	“Constantly experiencing lag when working with large datasets”
Easy to Use/Intuitive	56	28.9%	Positive	“Clean UI makes my job so much easier. Everything is where I expect”
Crashes/Bugs	39	20.1%	Negative	“App crashes multiple times per day. Lost work several times”
Collaboration Features	39	20.1%	Positive	“Great for prototyping. Love the collaboration features”
Missing Features	33	17.0%	Negative	“Missing bulk export functionality we need for reporting”
Time Savings	26	13.4%	Positive	“Saves me hours of trial and error”
Pricing Concerns	13	6.7%	Negative	“Pricing seems a bit high for small teams”
Documentation/API	12	6.2%	Positive	“API documentation. So clear and comprehensive”

Correlation Analysis

What Drives HIGH Satisfaction (4-5, n=112):

Easy to Use/Intuitive: 50.0% mention → STRONG POSITIVE DRIVER
Collaboration Features: 29.5% mention
Time Savings: 16.1% mention
Documentation/API: 10.7% mention

What Drives LOW Satisfaction (1-2, n=55):

Crashes/Bugs: 69.1% mention → STRONGEST NEGATIVE DRIVER
Performance Issues: 58.2% mention → STRONG NEGATIVE DRIVER
Time Savings: 14.5% mention (ironic - lost productivity)

What Drives NEUTRAL Satisfaction (3, n=27):

Missing Features: 81.5% mention → KEY BARRIER TO HIGHER RATINGS
Performance Issues: 48.1% mention

Critical Insight: Poor performance makes product feel “hard to use” even when interface is well-designed. 73.2% of low ease-of-use scorers cite performance.

Segment Analysis by Role

Role	n	Satisfaction	Ease of Use	Top Theme
Developers	70	2.76	3.19	Performance Issues (94.3%)
Designers	56	4.30	4.41	Easy to Use/Intuitive (60.7%)
PMs	68	3.44	3.84	Missing Features (35.3%)

DEVELOPERS (n=70): Most dissatisfied at 2.76/5

94.3% mention performance issues (66/70 users)
42.9% are dissatisfied (1-2 scores), 18.6% neutral, 38.6% satisfied
Why it matters: Developers are most performance-sensitive and vocal about technical issues

DESIGNERS (n=56): Most satisfied at 4.30/5

60.7% highlight ease of use (34/56 users)
78.6% are satisfied (4-5 scores), 0% neutral, 21.4% dissatisfied
Why it matters: Interface design resonates strongly with design-focused users

PMs (n=68): Moderate satisfaction at 3.44/5

35.3% cite missing features (24/68 users)
60.3% satisfied, 20.6% neutral, 19.1% dissatisfied
Why it matters: Feature gaps (bulk export, advanced reporting) prevent conversion from neutral to promoters

Integrated Narrative

Overall Satisfaction: 3.44/5

The product has a polarized user base: 57.7% satisfied (4-5) but 28.4% dissatisfied (1-2). This bimodal distribution signals strong positives and critical negatives coexisting.

HIGH satisfaction (n=112) is driven by intuitive interface (50.0% mention). Satisfied users consistently praise ease of use: “Everything is intuitive” and “Saves hours every week” appear in half of positive feedback.

LOW satisfaction (n=55) is driven by crashes/bugs (69.1% mention - STRONGEST DRIVER) and performance issues (58.2%). Dissatisfied users report critical reliability issues: “Crashes multiple times per day”, “Lost work several times”, “Data loss”.

NEUTRAL scorers (n=27) cite missing features at 81.5% - bulk export and advanced reporting needed for stakeholder communication.

Segment Dynamics

DEVELOPERS: Most dissatisfied at 2.76/5 BECAUSE 94.3% mention performance issues. Developers are most performance-sensitive and this technical debt drives their dissatisfaction.

DESIGNERS: Most satisfied at 4.30/5 BECAUSE 60.7% highlight ease of use. Interface design resonates with design-focused users who value aesthetics and workflow.

PMs: Moderate at 3.44/5 BECAUSE 35.3% cite missing features. Feature gaps prevent PMs from fully serving stakeholder needs.

Recommendations (Prioritized by Impact)

1. URGENT: Fix Crashes and Reliability

Impact: 55 dissatisfied users (28.4% of total)

69.1% of dissatisfied users cite crashes/bugs - STRONGEST NEGATIVE DRIVER
Actions: Prioritize stability testing, implement auto-save, add crash analytics
Expected outcome: Convert 30-40 users from detractors to neutral/promoters

2. HIGH PRIORITY: Optimize Performance

Impact: 70 total users, 66 developers (94.3% mention)

73.2% of low ease-of-use scorers cite performance
Actions: Profile bottlenecks, optimize large dataset handling, add loading states
Expected outcome: Improve developer satisfaction (2.76 → 3.5+)

3. MEDIUM PRIORITY: Add Bulk Export & Advanced Reporting

Impact: 33 users (17.0%), especially 24 PMs (35.3%)

81.5% of neutral scorers mention missing features
Actions: Build bulk CSV/Excel export, create advanced reporting dashboard
Expected outcome: Convert 15-20 neutral users to satisfied

4. MAINTAIN: Ease of Use & Interface Design

Impact: Retain 112 satisfied users (57.7%)

50.0% of satisfied users cite ease of use as primary driver
Actions: Maintain UX quality standards, resist feature bloat
Expected outcome: Sustain satisfaction for existing promoters

5. EVALUATE: Pricing for Small Teams

Impact: 13 users (6.7%)

Price sensitivity appears even among satisfied users
Actions: Consider tiered pricing or team size discounts
Expected outcome: Reduce churn risk, improve conversion

Summary Impact Analysis

Addressing top 2 recommendations (crashes + performance) would:

Directly impact 125 users (64.4% of respondent base)
Convert 30-50 dissatisfied users to neutral/satisfied
Improve developer satisfaction by 0.7+ points (2.76 → 3.5+)
Transform product perception from “unreliable” to “trustworthy”