Infrastructure Update - API Rate Limits

FOR EXECUTIVE TEAM

Subject: API Rate Limit Increase - Dec 10 Update

Leadership,

Significant infrastructure upgrade going live December 10—increases capacity, reduces costs, and unlocks enterprise growth.

Business Impact:

• API rate limits: 1,000 → 5,000 requests/min (+400%)
• Cost reduction: 30% on infrastructure spend
• Revenue unlock: Enterprise tier gets unlimited API access
• Enables larger integrations previously blocked

Strategic Value:

• Competitive positioning: Higher limits than industry standard
• Enterprise sales: Removes technical objection (#3 blocker)
• Margin improvement: Same capacity, 30% less spend

Technical Foundation:

• Kubernetes scaling optimization
• Redis 7 upgrade
• Enhanced monitoring dashboards

Customer Impact: Automatic—existing integrations get 5x capacity with no action required.

[Your name]

FOR ENGINEERING TEAM

Subject: API Rate Limit Increase - Dec 10 Technical Update

Engineering,

December 10 deployment: Rate limit expansion and infrastructure updates.

Rate Limit Changes:

• Standard tier: 1,000 → 5,000 req/min
• Enterprise tier: Unlimited (no cap)
• Applies to all API endpoints

Technical Implementation:

• Kubernetes: Horizontal pod autoscaling reconfigured
  • New resource limits and thresholds
  • Pod scaling: 3x current capacity headroom
• Redis v7: Upgraded from v6
  • Improved memory efficiency
  • Better connection pooling
  • Backward compatible
• Monitoring: New dashboards for rate limit analytics
  • Per-tier usage metrics
  • Throttling frequency tracking
  • Enterprise unlimited monitoring

Performance Expectations:

• 30% cost reduction (optimized resource allocation)
• No latency degradation with higher limits
• Autoscaling triggers at 70% capacity

Rollout:

• Dec 10 deployment window
• Gradual rollout with monitoring
• Rate limiter config update (no code changes)

Monitoring: Watch for autoscaling behavior and Redis connection patterns post-deployment. Dashboards live at [monitoring URL].

[Your name]

FOR SALES TEAM

Subject: BIG NEWS DEC 10: API Rate Limits 5x Higher (Enterprise Unlimited!)

Sales team,

December 10: Massive API upgrade—closes more deals.

What’s Changing:

• Standard API limits: 1,000 → 5,000 requests/min (5x increase!)
• Enterprise tier: UNLIMITED API access (no rate limits)

Why This Wins Deals:

• Removes objections: “Rate limits too low” → gone
• Enterprise unlock: Unlimited tier differentiates us from competitors
• Large integrations: No longer blocked on volume concerns
• Cost story: 30% infrastructure savings = we can pass value to customers

How to Position:

“We just increased API limits 5x—5,000 requests per minute for standard plans. Enterprise customers get unlimited access. Perfect for your integration volume.”

Competitive Advantage:

• [Competitor A]: 2,000 req/min cap
• [Competitor B]: 3,000 req/min, charges overage
• Us: 5,000 standard, unlimited enterprise, no overage fees

Demo Talking Points:

1. Show current rate limit (5,000/min)
2. Explain enterprise unlimited
3. “How many API calls do you expect?” → We’ve got you covered

Enterprise Upgrade Path: Natural upsell for customers hitting standard limits.

Let’s close those enterprise deals!

[Your name]

FOR CUSTOMER SUCCESS / SUPPORT

Subject: Dec 10 Update: API Rate Limits Increasing (Customer FAQ)

CS/Support team,

December 10: API rate limits increasing significantly. Good news for customers.

What’s Changing:

• Standard API limits: 1,000 → 5,000 requests/min
• Enterprise customers: Unlimited API access
• Effective: December 10 (automatic)

Customer Impact:

• Existing integrations automatically get higher limits
• No action required
• Customers currently rate-limited will see immediate relief

Customer Explanation:
“We’ve increased API rate limits from 1,000 to 5,000 requests per minute starting December 10. Your integrations automatically get this increase—no changes needed on your end. Enterprise customers get unlimited API access.”

FAQ:

Q: “Do I need to do anything?”
A: “No, the increase is automatic. Your API keys work the same.”

Q: “What if I need more than 5,000/min?”
A: “Enterprise tier offers unlimited API access. I can connect you with your account manager.”

Q: “When does this take effect?”
A: “December 10. You’ll see the new limits immediately.”

Q: “Any pricing change?”
A: “No, same pricing—just higher limits.”

Q: “What’s my current usage?”
A: “Check your dashboard under API Analytics, or I can look that up for you.”

Proactive Outreach:
Customers we’ve rate-limited in past 90 days—reach out proactively: “Good news! We just increased API limits 5x. Your integration will have plenty of headroom now.”

Escalation: Technical questions about unlimited enterprise tier → #sales-engineering

[Your name]