Product Roadmap: Now/Next/Later

Important Context: This roadmap is organized by strategic themes rather than specific dates. Timeframes are approximate and subject to change based on user feedback, technical discoveries, and market needs.

NOW (Next ~3 months)

In progress or starting soon

Theme: Improve User Experience & Interface Modernization

Why it matters: A modern, accessible interface reduces user friction and positions the product as contemporary and professional. Dark mode is one of the most requested accessibility features and demonstrates responsiveness to user needs.

Features:

• Dark mode implementation across all interfaces
• Theme persistence and user preference management
• Accessibility compliance for both light and dark themes

Success metrics:

• 40%+ adoption rate of dark mode within 30 days of release
• Zero accessibility regressions in WCAG compliance
• Positive user feedback on interface updates

NEXT (Following ~3-6 months, subject to validation)

Direction is clear, timing depends on Now initiatives

Theme: Enable Enterprise Workflows & Data Management

Why it matters: Enterprise customers require efficient onboarding and data management capabilities. Bulk user import reduces time-to-value for large teams and removes friction from enterprise sales cycles.

Features:

• Bulk user import via CSV/Excel
• User data validation and error handling
• Import status tracking and rollback capabilities
• Role assignment during import

Validation dependencies: Dark mode rollout will inform UI patterns for bulk operations. User feedback on interface improvements will guide the import workflow design.

Theme: Advanced Reporting & Business Intelligence

Why it matters: Decision-makers need deeper insights into usage patterns, performance metrics, and business outcomes. Advanced reporting enables data-driven optimization and demonstrates ROI to stakeholders.

Features:

• Custom report builder
• Advanced filtering and segmentation
• Scheduled report delivery
• Data visualization enhancements

Validation dependencies: Completion of UX improvements will establish design patterns for report interfaces. User research on reporting needs must validate specific metrics and visualizations before development.

LATER (6+ months out, priorities may shift)

Exploratory direction, subject to change

Theme: Document Export & Sharing Capabilities

Why it matters: Users need to share insights and reports with stakeholders who don’t use the platform. Export capabilities extend the product’s value beyond direct users.

Potential features:

• Export to PDF for reports and dashboards
• Custom branding options for exports
• Scheduled PDF delivery
• Template management for recurring reports

What could change: User research on advanced reporting will determine which export formats are most valuable. If users primarily share via integrations (Slack, email) rather than PDFs, we may prioritize integration features instead. The scope and priority depend on validation of reporting features in the Next bucket.

Roadmap Philosophy

Why Now/Next/Later?
Product development involves continuous learning and adaptation. Date-based commitments often force compromising quality or disappointing stakeholders when priorities shift based on user feedback. This format maintains strategic clarity while enabling us to deliver quality features that truly solve user problems.

What the timeframes mean:

• Now = Next ~3 months. High confidence in scope and timing. Resources committed and work underway.
• Next = Following ~3-6 months, subject to validation. Clear strategic direction, but timing depends on completion of Now initiatives and validation of assumptions.
• Later = 6+ months out. Exploratory direction. Priorities will shift based on learning from Now and Next features, market changes, and user needs.

How we make decisions:

• User feedback and feature adoption metrics
• Enterprise customer requirements and sales feedback
• Technical feasibility and architectural considerations
• Strategic business goals (UX improvement + enterprise enablement)
• Resource availability and team capacity

Stakeholder Talking Points

“When exactly is Next?”
“Next means 3-6 months following our Now initiatives. Specific timing depends on what we learn from dark mode rollout and how those UX patterns inform the bulk import and reporting interfaces. We’ll communicate updates as Now features complete and Next features move into development.”

“Why can’t you commit to dates?”
“Date commitments often led to either rushing features (compromising quality) or disappointing stakeholders when priorities shifted based on user feedback. This approach lets us maintain quality while staying responsive to real user needs. For example, if dark mode adoption reveals unexpected UX patterns, we’ll apply those learnings to reporting interfaces rather than rushing ahead with outdated designs.”

“How will I know when things move from Later to Next?”
“We review this roadmap quarterly based on feature adoption metrics and user feedback. You’ll receive updates when features are validated and promoted to Next, including the specific validation data that supported the decision. For PDF export, we’ll share findings from reporting feature usage and user research on sharing behaviors.”

“What if a strategic customer needs a Later feature now?”
“We evaluate strategic opportunities case-by-case. If a major enterprise customer needs PDF export immediately and is willing to participate in early validation, we may accelerate it. However, we’d need to understand the specific use case to ensure we’re solving the right problem - sometimes integration features or alternative sharing methods better serve the underlying need.”

“How does this affect our revenue targets?”
“This roadmap directly supports revenue growth: Now features (dark mode) reduce churn and improve NPS. Next features (bulk import, advanced reporting) remove enterprise sales friction and enable upsells to higher-tier plans. The sequence ensures we have a modern, professional product (Now) before adding enterprise features (Next) that require that foundation.”