Pre-Launch Pricing Research Kit

Free v1.0.0 2 views

Complete pre-launch pricing research for SaaS and digital products. Delivers market sizing, competitor pricing analysis, customer interview scripts, and validation checklists to finalize pricing before launch.

What You Get

Complete pricing research in 20 minutes instead of 6+ hours of scattered manual work, with market sizing, 10-15 competitor analysis, customized Van Westendorp interview scripts, and actionable pricing recommendations suitable for confident launch decisions

The Problem

Indie hackers and founders often launch with incorrect pricing because they lack a systematic pre-launch research process. Most spend less than 6 hours on pricing decisions despite it being the single biggest profitability lever. They scatter effort across market research, competitor analysis, and guessing at customer willingness-to-pay. The result: founders launch, quickly realize their price is wrong (often within 90 days), and scramble to adjust—creating customer confusion and trust issues. A structured pre-launch process with automated secondary research and validated interview frameworks prevents this costly mistake.

The Solution

This skill automates all secondary pricing research that founders typically spend 6+ hours doing manually. It conducts market sizing (TAM/SAM/SOM) using web searches of industry data, analyzes 10-15 competitor pricing pages to identify patterns and positioning gaps, generates a customized 20-minute customer interview script using the Van Westendorp Price Sensitivity Meter methodology, provides phase-by-phase validation checklists, and delivers a complete pricing recommendation with tier structure and justification. The founder only needs to conduct 5-10 customer interviews themselves—all research, frameworks, and analysis are automated. Includes action plan with weekly timeline to finalize pricing in 4-6 weeks before launch.

How It Works

  1. 1 Gather product description, target market, launch timeline, current pricing thoughts, and known competitors
  2. 2 Conduct market sizing research: TAM using top-down (industry size × segment), SAM using bottom-up (customer count × spend), SOM with realistic Year 1 targets
  3. 3 Analyze 10-15 competitor pricing pages: extract prices, models, tiers, features, and identify positioning patterns
  4. 4 Generate customized 20-minute customer interview script with Van Westendorp price sensitivity questions tailored to product and market
  5. 5 Provide pricing validation checklist organized by phase: Research, Customer Interviews, Validation, Launch Readiness
  6. 6 Explain Van Westendorp analysis framework for calculating optimal price range from interview responses
  7. 7 Synthesize launch pricing recommendation: tier structure, positioning rationale, pricing strategy, risk mitigation
  8. 8 Create action plan with week-by-week timeline adjusted to user's launch date

What You'll Need

  • Product description with clear value proposition (2-3 sentences)
  • Defined target customer segment (company size, industry, geography, or demographic)
  • Launch timeline (number of weeks until launch)
  • 2-5 known competitors or substitutes (skill will expand this list)
  • Pricing model must be subscription or one-time (not pure usage-based)

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