Premium AI writing tool update. Launch in 2 weeks. Existing customer base. Limited budget. Social media and direct outreach only. Success metric: 10% adoption rate among current 5k users.

Premium AI Writing Tool Update - Launch Timeline

Launch Date: 14 days from today
Target: 500 users (10% of 5,000 existing customer base)
Budget: $0 (organic only)
Team: Not specified (assumed small/solo)

Timeline Overview

Pre-Launch Phase (Days -14 to -7): Foundation & Content Creation
Launch Week (Days -7 to 0): Coordinated Activation
Post-Launch Phase (Days 1-30): Monitoring & Optimization

PRE-LAUNCH PHASE (Days -14 to -7)

Week 1 (Days -14 to -8): Foundation & Asset Creation

Critical Priority

Define premium feature differentiation - create 1-pager outlining what’s new, what’s improved, value proposition vs. current version
Identify 20-30 power users from existing 5k customer base for early access/beta testing (high engagement, vocal feedback history)
Create launch announcement email (subject line, body, CTA) targeting full 5k customer list
Develop 3-5 social media announcement posts (mix of teaser, feature highlights, customer benefit focus)
Set up analytics tracking for adoption metric (ensure you can measure 10% adoption rate accurately)

High Priority

Create comparison chart: current tool vs. premium update (visual, shareable format)
Draft 5-7 short-form educational posts explaining new features (one feature per post, use case driven)
Compile list of top 100 most engaged customers (email opens, feature usage, support interactions) for direct outreach
Create simple FAQ document addressing: pricing changes, migration path, learning curve, support availability
Design 2-3 social media graphics highlighting key features (Canva-friendly, brand consistent)

Medium Priority

Screenshot/screen record new premium features for demo content
Draft LinkedIn post announcement (if B2B audience)
Prepare customer success story template (to capture early wins post-launch)

Dependencies: Power user list needed before beta outreach; feature differentiation doc needed before all content creation

Week 2 (Days -7 to -1): Beta Testing & Final Prep

Critical Priority

Day -7: Send beta access to 20-30 power users with feedback form (Google Form/Typeform)
Day -6: Monitor beta feedback daily, fix critical bugs, gather testimonial quotes
Day -5: Finalize launch email copy based on beta feedback
Day -4: Schedule all social media posts for launch week (Days -2, -1, 0, +1, +2)
Day -3: Prepare direct outreach messages for top 100 customers (personalized where possible)
Day -2: Final QA check of premium features, ensure onboarding flow is smooth

High Priority

Create 30-second demo video or GIF showing flagship premium feature (Loom, screen recording)
Draft 3 follow-up emails for post-launch nurture sequence (Day +3, +7, +14)
Gather 2-3 beta tester testimonials/quotes for social proof
Update product documentation/help center with premium feature guides
Prepare launch day monitoring checklist (what metrics to watch, where)

Medium Priority

Create shareable “What’s New” one-pager PDF for customers to forward
Draft Twitter/X thread breaking down premium update (if relevant to audience)
Prepare response templates for common questions/objections

Dependencies: Beta feedback must inform final email copy; beta testimonials needed before launch day social posts

LAUNCH WEEK (Days -2 to 0)

Days -2 to -1: Countdown & Activation

Critical Priority

Day -2, 9 AM: Post teaser on primary social channel (“Big announcement coming in 48 hours…”)
Day -1, 10 AM: Send direct messages to top 100 customers (“Exclusive early access tomorrow”)
Day -1, 2 PM: Post “24 hours until launch” teaser with feature sneak peek
Day -1, 5 PM: Final check of all scheduled posts, email sends, tracking links

Launch Day (Day 0)

Critical Priority

8 AM: Send launch announcement email to all 5,000 customers
9 AM: Post main launch announcement on all social channels (Twitter, LinkedIn, Facebook, etc.)
10 AM: Share demo video/GIF showing premium feature in action
12 PM: Monitor email performance (open rate, click rate) and engagement - respond to comments/questions
3 PM: Post customer testimonial from beta tester with quote and results
5 PM: Share “first 100 users” milestone update (if reached) or highlight early adoption

High Priority

Respond to all direct messages and social comments within 2 hours throughout the day
Track adoption rate hourly (goal: 50+ users Day 0, trending toward 500 total)
Post in relevant communities/forums where your customers hang out (Reddit, Slack groups, Discord)
Share behind-the-scenes content (why we built this, team effort) for humanization

POST-LAUNCH PHASE (Days 1-30)

Week 1 (Days 1-7): Momentum & Follow-up

Critical Priority

Day +1: Send follow-up email to non-openers from Day 0 announcement (different subject line)
Day +2: Post user success story or quick win from early adopter
Day +3: Send first nurture email to non-adopters highlighting most popular new feature
Day +5: Share adoption milestone update (e.g., “200 customers upgraded in first week”)
Day +7: Weekly metrics check - track toward 10% goal (500 users), adjust messaging if needed

High Priority

Direct outreach to non-adopters from top 100 list (personalized DMs, “What questions do you have?”)
Create 2-3 “how-to” posts demonstrating premium features with real use cases
Monitor and respond to all feedback, questions, support requests (turn into FAQ additions)
Reshare launch content with different angles/headlines for audience who missed it

Medium Priority

Capture 2-3 customer success stories from early adopters (case study format)
Post tips and tricks for getting most value from premium features
Engage with customers who share about the update (retweet, comment, thank)

Week 2-3 (Days 8-21): Sustained Push

Critical Priority

Day +10: Send second nurture email to non-adopters (social proof angle: “500+ customers have upgraded”)
Day +14: Analyze adoption rate - if below 8%, plan urgency campaign; if on track, continue
Day +17: Post comprehensive feature breakdown blog/social series (one feature per day)

High Priority

Segment non-adopters: engaged vs. inactive customers, tailor messaging accordingly
Create urgency mechanism if needed (limited-time offer, early adopter recognition, bonus)
Share weekly tips and advanced use cases for premium features
Continue direct outreach to top non-adopting customers (personal touch)

Medium Priority

Publish customer case study #1
Reshare best-performing social content with new audience segments
Document lessons learned for future launches

Week 4 (Days 22-30): Final Push & Retrospective

Critical Priority

Day +22: Send final nurture email to non-adopters (last call, FOMO angle)
Day +25: Measure final adoption rate against 10% goal (500 users)
Day +28: Conduct mini-retrospective - what worked, what didn’t, channel performance analysis
Day +30: Document launch results, customer feedback, product insights for product team

High Priority

If goal not met: Analyze drop-off points, gather feedback on barriers to adoption
If goal met: Celebrate publicly with customers, share milestone, thank early adopters
Create post-launch report: adoption rate, email performance, social engagement, top-performing content
Plan ongoing engagement strategy for premium users (retention focus)

Medium Priority

Publish case study #2-3 from successful users
Update marketing materials and templates based on what resonated
Archive all launch content and performance data for future reference

Success Metrics by Phase

Pre-Launch Metrics

Beta participant activation: 15+ of 20-30 users actively test (75%+ participation)
Testimonials gathered: 3-5 quotes from beta testers
Content created: 10+ social posts, 3+ emails, 1 demo video, 1 comparison chart
Top 100 customer engagement: 50+ direct responses to outreach

Launch Week Metrics

Email performance: 30%+ open rate, 10%+ click rate on Day 0 announcement
Social engagement: 100+ total engagements (likes, comments, shares) across platforms
Day 0-7 adoption: 150+ users (30% of goal) to stay on track
Response rate: <2 hour response time to all customer inquiries

Post-Launch Metrics (Day 30)

Primary Goal: 500 users adopted (10% of 5,000)
Email sequence performance: 25%+ open rate across nurture emails
Social reach: 5,000+ impressions organically
Customer success stories: 3+ documented case studies
Retention: 90%+ of adopters still active at Day 30
NPS/Satisfaction: Gather feedback from 50+ users, aim for 8+ satisfaction rating

Budget Allocation ($0 - Organic Only)

Category	Amount	Percentage	Notes
Content Creation Tools	$0	0%	Use free tools: Canva, Loom, native social platforms
Email Marketing	$0	0%	Use existing email platform included in stack
Social Media	$0	0%	Organic posting only, no ads
Tools/Software	$0	0%	Leverage existing customer data, analytics tools
Total	$0	100%	All effort is time/labor

Time Investment Estimate: 40-60 hours total across 30 days (2 hours/day average)

Risk Mitigation

Low Initial Adoption (Below 5% by Day 7)

Contingency: Launch flash feedback campaign - ask non-adopters directly “What’s holding you back?” via 1-question survey
Monitoring: Daily adoption tracking, segment by customer activity level

Feature Complexity Barrier

Contingency: Create 60-second walkthrough videos for each major feature, reduce onboarding friction
Monitoring: Track customer support questions, identify confusion patterns

Email Deliverability Issues

Contingency: Resend from different sender name, change subject line, test spam filters
Monitoring: Check bounce rates, spam complaints, deliverability scores

Low Social Engagement

Contingency: Shift focus to direct customer outreach (1:1 messages), leverage customer champions to reshare
Monitoring: Engagement rate per post, reach metrics

Cannibalization (Existing Users Churning Instead of Upgrading)

Contingency: Ensure clear migration path, emphasize continuity + enhancement not replacement
Monitoring: Track churn rate during launch period vs. baseline

Competitor Counter-Launch

Contingency: Double down on customer relationship messaging, emphasize trust and track record
Monitoring: Social listening for competitor announcements

Key Dependencies & Critical Path

Days -14 to -11: Power user identification -> blocks beta access
Days -11 to -7: Feature differentiation doc -> blocks all content creation
Days -7 to -5: Beta feedback -> blocks final email copy and social proof
Days -5 to -2: Testimonial gathering -> blocks launch day social posts
Days -2 to 0: All content finalized -> blocks launch execution
Day 0: Email send success -> blocks ability to measure primary goal
Days 1-7: Early adoption data -> informs Week 2-3 strategy adjustments
Day 14: Mid-point adoption check -> determines need for urgency tactics

Total Checklist Items: 78 tasks across 3 phases
Critical Priority Items: 32 (must complete on time to hit goal)
Team Coordination Points: 6 (beta launch, Day 0 execution, Day 7 check-in, Day 14 check-in, Day 22 final push, Day 30 retrospective)

AI Writing Tool Feature Update (Zero Budget)

Input

Output

Premium AI Writing Tool Update - Launch Timeline

Timeline Overview

PRE-LAUNCH PHASE (Days -14 to -7)

Week 1 (Days -14 to -8): Foundation & Asset Creation

Week 2 (Days -7 to -1): Beta Testing & Final Prep

LAUNCH WEEK (Days -2 to 0)

Days -2 to -1: Countdown & Activation

Launch Day (Day 0)

POST-LAUNCH PHASE (Days 1-30)

Week 1 (Days 1-7): Momentum & Follow-up

Week 2-3 (Days 8-21): Sustained Push

Week 4 (Days 22-30): Final Push & Retrospective

Success Metrics by Phase

Pre-Launch Metrics

Launch Week Metrics

Post-Launch Metrics (Day 30)

Budget Allocation ($0 - Organic Only)

Risk Mitigation

Key Dependencies & Critical Path

About This Skill

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