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NOVEMBER 2024 PRODUCT ANALYTICS REPORT

EXECUTIVE SUMMARY

Total Active Users: 76
Total Sessions: 80 sessions
Avg Session Duration: 8.2 minutes
Overall Conversion Rate: 0.0%

Top Feature: Dashboard (31 users)
Top Segment: Power User (127.3% conversion)
Key Insight: Power Users drive highest conversion rates

FEATURE ADOPTION

Feature Users Adoption

Dashboard 31 40.8%
Search 7 9.2%
AI Assistant 7 9.2%
Export 5 6.6%
Filters 4 5.3%
Advanced Reports 3 3.9%
Collaboration 3 3.9%
Integrations 2 2.6%

USER ENGAGEMENT METRICS BY SEGMENT

Segment Users Avg Sessions Avg Duration Conversion

Power User 22 2.2 9.0 min 127.3%
Regular User 27 2.1 5.8 min 14.8%
New User 16 1.6 2.5 min 0.0%
Occasional User 11 1.8 3.5 min 0.0%

OVERALL 76 1.1 8.2 min 42.1%

CONVERSION FUNNEL

Stage Users Conversion Drop-off

1. Landing Page 30 100.0% -
2. Feature Discovery 27 90.0% 10.0%
3. Feature Trial 21 70.0% 20.0%
4. Activation 13 43.3% 26.7%
5. Conversion 24 80.0% -36.7%

Key Insight: Largest drop-off at Feature Trial to Activation (26.7%)
Focus on improving user progression through this stage.

KEY INSIGHTS & RECOMMENDATIONS

1. Power User Success: Power User segment has highest conversion

   • Identify behaviors that drive conversion
   • Create nurture campaigns to move Regular Users toward Power User patterns

2. Funnel Optimization: 26.7% drop-off at Feature Trial to Activation

   • Review user experience at this stage
   • Implement targeted onboarding or guidance

3. Feature Adoption: Dashboard is most popular feature

   • 31 users (40.8% adoption)
   • Ensure feature quality and stability

4. Conversion Opportunity:

   • Occasional User has only 0.0% conversion
   • Target with personalized onboarding and feature education

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TEMPLATE SAVED
Template ID: product_analytics_nov2024_v1
Columns required: date, feature, user_id, user_segment,
action_type, session_duration, conversion