Sales Proposal Content Writer

Pro v1.0.0 1 view

Generate customized B2B sales proposal content including executive summary, situation analysis, solution overview, ROI calculations, pricing rationale, and terms. Outputs structured markdown ready for PandaDoc, Proposify, or PowerPoint.

What You Get

Generate comprehensive B2B sales proposal content in 30 minutes with ROI calculations and customized messaging, saving 3-5 hours per proposal.

The Problem

Creating compelling, customized sales proposals for B2B deals takes 3-5 hours per proposal. You need to write executive summaries, calculate ROI, develop competitive positioning, and adapt content for different stakeholders. Generic templates fail to address prospect-specific pain points and lack quantified business value.

The Solution

This skill guides you through an 8-step workflow to create comprehensive B2B proposal content. It validates your deal information, researches company context, calculates ROI based on quantified pain points, develops competitive positioning when needed, generates all proposal sections (executive summary, situation analysis, solution overview, implementation plan, ROI, pricing, terms), and adapts content for stakeholder personas (CFO, CTO, VP Operations) and industries. All content is output as structured markdown ready to paste into PandaDoc, Proposify, or PowerPoint.

How It Works

  1. 1 Validate minimum required information including company name, decision-maker, quantified pain points, solution description, and pricing
  2. 2 Gather comprehensive deal context from discovery calls including company details, prospect priorities, pain points with business impact, and solution differentiators
  3. 3 Research company context using WebSearch and WebFetch to understand their business, industry challenges, and competitive landscape
  4. 4 Calculate ROI and business case by quantifying time savings, cost reduction, and revenue impact, then computing payback period
  5. 5 Develop competitive positioning for incumbent displacement or build-vs-buy scenarios with comparison tables and switching cost analysis
  6. 6 Generate six complete proposal sections: executive summary, situation analysis, proposed solution, ROI, pricing rationale, and terms
  7. 7 Adapt structure and tone for decision-maker persona (CFO, CTO, VP) and industry (manufacturing, SaaS, healthcare, professional services)
  8. 8 Format all content as structured markdown with clear headings, tables, bullet points, and signature blocks

What You'll Need

  • Company name, industry, and primary decision-maker name and role
  • At least one quantifiable pain point with numbers (hours, costs, frequency, or impact from discovery calls)
  • Solution description and pricing information with breakdown
  • Recommended: company size, implementation timeline, competitor context, and stakeholder details for complex deals

Get This Skill

Requires Pro subscription ($9/month)

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