Stakeholder Mapping Assistant

Pro v1.0.0 1 view

Research and map complex B2B buying committees for enterprise deals. Identifies economic buyers, champions, influencers, blockers, and gatekeepers from public sources. Generates multi-threading strategies with stakeholder-specific messaging and risk assessment.

What You Get

Map complex B2B buying committees and eliminate single-threading risk with stakeholder-specific engagement strategies.

The Problem

You need to navigate complex B2B deals involving multiple decision-makers, but manually researching organizational structures and identifying all stakeholders takes hours. Missing key stakeholders like economic buyers or gatekeepers leads to single-threading risk and stalled deals.

The Solution

This skill researches company organizational structures from public sources and identifies typical buying committee members based on deal type, company size, and product category. It maps stakeholder roles including economic buyers, champions, influencers, blockers, gatekeepers, and technical evaluators, while assessing influence levels and reporting relationships. The skill identifies single-threading risks and missing stakeholders, then generates phased multi-threading engagement strategies with specific timelines and actions. For each stakeholder, it creates tailored messaging and positioning based on their motivations, concerns, and role in the decision process.

How It Works

  1. 1 Gather deal context including company identification, known contacts, deal details, and company size
  2. 2 Research organizational structure using WebSearch and WebFetch on company websites and LinkedIn profiles
  3. 3 Identify typical buying committee members based on deal size, company size, and product category patterns
  4. 4 Map current engagement status and assess influence levels, motivations, concerns, and risks for each stakeholder
  5. 5 Generate phased multi-threading strategy with specific engagement plans and timelines for each stakeholder
  6. 6 Create stakeholder-specific messaging and positioning tailored to each role and concern
  7. 7 Format comprehensive stakeholder map with org structure, analysis, risk assessment, and actionable next steps

What You'll Need

  • Company name or website URL
  • Known contacts with names and roles
  • Deal context including what you're selling, deal size, and departments impacted
  • Company size or employee count

Get This Skill

Requires Pro subscription ($9/month)

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Examples

Enterprise Bank Security & Compliance Platform

Maps a 15-stakeholder buying committee across 5 functions for a $2.2M security platform at a 3,500-employee bank. Identifies 4 critical executive gaps, provides 8-week engagement timeline with parallel workstreams, and delivers role-specific messaging for CFO, CISO, General Counsel, CRO, and procurement.

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Mid-Market Marketing Automation Deal

Maps an 8-10 person buying committee for a $150K marketing automation platform at a 250-employee company. Identifies critical gaps (CFO, IT, Security not engaged), provides pattern-based stakeholder analysis, and delivers phased multi-threading strategy with stakeholder-specific messaging.

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Startup Infrastructure Monitoring Deal

Maps a 7-stakeholder buying committee for a $35K infrastructure monitoring SaaS at a 42-employee startup. Analyzes startup decision dynamics where founder consensus is required, identifies security as potential late-stage blocker, and provides tailored messaging for founder/CEO, CFO, and technical evaluators.

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