Examples for CAC Tracker by Channel

Full True CAC calculation for a B2B SaaS company with complete data including ad spend, tools, and team salary. Demonstrates shared cost allocation, industry benchmarking, and strategic recommendations when both channels show equal efficiency.

Demonstrates handling incomplete data for a DTC fashion brand with only ad spend provided. Shows baseline CAC calculation, identifies missing cost categories, and provides actionable recommendations while noting limitations of the analysis.

Demonstrates customer-based allocation method for organic channels with no direct spend. Shows how content/SEO can deliver significantly lower CAC than paid search, with recommendations on scaling organic investment.