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Marketing Analytics
Marketing Analytics under Marketing & Growth
12 skills
Ad Creative Performance Analyzer
Analyze ad creative performance to identify winning patterns, detect creative fatigue, and generate optimization recommendations from campaign CSV data.
Attribution Model Comparison & Selector
Compare marketing attribution models and get data-driven recommendations. Analyze how first-touch, last-touch, linear, time-decay, and position-based models credit your channels differently for smarter budget allocation.
Budget Allocation Optimizer
Analyze historical marketing channel performance and get actionable budget reallocation recommendations to maximize ROI.
Budget Pacing Dashboard
Track marketing campaign spending with real-time budget pacing analysis. Monitor actual vs expected spend, identify underspending/overspending, project month-end totals, and get recommendations for daily adjustments.
CAC Tracker by Channel
Calculate true Customer Acquisition Cost by marketing channel. Uncover hidden costs (tools, team time, overhead), allocate shared expenses, benchmark against industry standards, and identify which channels are truly profitable.
Campaign ROI Benchmark Report
Compare your paid ad campaign metrics (conversion rate, CAC, ROAS, CTR) against industry benchmarks. Get actionable recommendations to improve ROI for Google Ads, Facebook, LinkedIn, and more.
Conversion Funnel Analyzer
Analyze conversion funnels to identify drop-off bottlenecks, compare segment performance, and estimate revenue impact of optimization opportunities.
Cross-Channel Performance Comparator
Compare marketing channels with different pricing models (CPC, CPM, CPS). Normalize metrics to cost per conversion, ROAS, and ROI for apples-to-apples budget allocation.
Customer Lifetime Value Calculator with Segmentation
Calculate customer lifetime value by channel, tier, and segment. Get LTV:CAC ratios, retention analysis, and actionable recommendations to optimize marketing spend and customer economics.
Landing Page Conversion Audit
Comprehensive landing page conversion audit that identifies critical issues reducing conversion rates. Analyzes 30+ conversion killers including CTAs, form length, load time signals, trust indicators, and messaging clarity.
Multi-Campaign ROI Calculator
Calculate true ROI across all marketing campaigns accounting for hidden costs (team time, tools, overhead). Get budget reallocation recommendations with projected profit impact.
Multi-Platform Ad Performance Analyzer
Analyze advertising performance across Google Ads, Meta, LinkedIn, and TikTok by combining CSV exports. Calculates blended metrics (ROAS, CPA, total spend), compares platform performance, and provides actionable budget reallocation recommendations.