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Marketing Analytics
Marketing Analytics under Marketing & Growth
19 skills
Ad Creative Performance Analyzer
Analyze ad creative performance to identify winning patterns, detect creative fatigue, and generate optimization recommendations from campaign CSV data.
Attribution Model Comparison & Selector
Compare marketing attribution models and get data-driven recommendations. Analyze how first-touch, last-touch, linear, time-decay, and position-based models credit your channels differently for smarter budget allocation.
Budget Allocation Optimizer
Analyze historical marketing channel performance and get actionable budget reallocation recommendations to maximize ROI.
Budget Pacing Dashboard
Track marketing campaign spending with real-time budget pacing analysis. Monitor actual vs expected spend, identify underspending/overspending, project month-end totals, and get recommendations for daily adjustments.
CAC Tracker by Channel
Calculate true Customer Acquisition Cost by marketing channel. Uncover hidden costs (tools, team time, overhead), allocate shared expenses, benchmark against industry standards, and identify which channels are truly profitable.
Campaign ROI Benchmark Report
Compare your paid ad campaign metrics (conversion rate, CAC, ROAS, CTR) against industry benchmarks. Get actionable recommendations to improve ROI for Google Ads, Facebook, LinkedIn, and more.
Conversion Funnel Analyzer
Analyze conversion funnels to identify drop-off bottlenecks, compare segment performance, and estimate revenue impact of optimization opportunities.
Cross-Channel Performance Comparator
Compare marketing channels with different pricing models (CPC, CPM, CPS). Normalize metrics to cost per conversion, ROAS, and ROI for apples-to-apples budget allocation.
Customer Lifetime Value Calculator with Segmentation
Calculate customer lifetime value by channel, tier, and segment. Get LTV:CAC ratios, retention analysis, and actionable recommendations to optimize marketing spend and customer economics.
Landing Page Conversion Audit
Comprehensive landing page conversion audit that identifies critical issues reducing conversion rates. Analyzes 30+ conversion killers including CTAs, form length, load time signals, trust indicators, and messaging clarity.
Launch Attribution Analyzer
Quantify the true ROI of your Product Hunt, Hacker News, and Twitter launches by isolating launch impact from baseline, calculating incremental conversions, and measuring lasting baseline lift.
Multi-Campaign ROI Calculator
Calculate true ROI across all marketing campaigns accounting for hidden costs (team time, tools, overhead). Get budget reallocation recommendations with projected profit impact.
Multi-Channel Conversion Attribution Analyzer
Analyzes marketing channel data to reveal which sources drive conversions (not just traffic), calculates ROI per channel, and provides actionable recommendations for time/budget reallocation.
Multi-Channel Conversion Attribution Analyzer
Transform scattered analytics data into unified attribution analysis showing which marketing channels actually drive conversions, not just traffic.
Multi-Platform Ad Performance Analyzer
Analyze advertising performance across Google Ads, Meta, LinkedIn, and TikTok by combining CSV exports. Calculates blended metrics (ROAS, CPA, total spend), compares platform performance, and provides actionable budget reallocation recommendations.
Newsletter Conversion Tracker
Track which newsletter content drives product conversions and calculate subscriber value when email and product analytics are siloed.
Newsletter-to-Conversion Tracker
Bridge email analytics and product conversions to identify which newsletter content drives signups and revenue.
Social Media Time ROI Calculator
Calculate time ROI for Twitter, LinkedIn, and other social platforms to determine if your social media marketing efforts are worth the time investment.
UTM Parameter Generator
Generate consistent, standardized UTM-tagged URLs for marketing campaigns to maintain clean analytics and accurate attribution.