Campaign Brief Generator

Pro v1.0.0 1 view

Create strategic marketing campaign briefs with SMART objectives, audience profiles, messaging frameworks, channel deliverables, timelines, and budgets to align stakeholders and launch campaigns faster.

What You Get

Create comprehensive marketing campaign briefs that align stakeholders and accelerate launches

The Problem

Marketing teams struggle with misaligned campaign strategy due to unclear briefs. Without comprehensive documentation, stakeholders disagree on objectives, creative direction becomes chaotic, budgets are misallocated, and campaigns launch late or underperform, leading to expensive rework and missed deadlines.

The Solution

This skill guides you through a structured 9-step process to build campaign briefs tailored to your complexity level. You'll gather campaign basics (goals, audience, budget, channels, timeline), determine the appropriate brief scope (streamlined 2-3 pages, standard 3-4 pages, or comprehensive 5-6 pages), and define SMART objectives that transform vague goals into measurable, time-bound metrics. The skill helps you build detailed audience profiles with demographics, pain points, motivations, and messaging angles, then develop a complete messaging framework with positioning, value propositions, key messages, proof points, and CTAs. You'll detail channel deliverables with specific assets, formats, dimensions, effort estimates, and dependencies per channel. The process includes creating realistic timelines with milestone dates, building channel-by-channel budget allocation with contingency planning, and defining stakeholder roles with clear ownership, approval authorities, and communication cadence. The final brief is structured with an executive summary, clear sections, and actionable next steps.

How It Works

  1. 1 Gather campaign basics including goals, target audience, budget, channels, and timeline
  2. 2 Determine brief scope (streamlined, standard, or comprehensive) based on campaign complexity
  3. 3 Define SMART objectives with specific, measurable, time-bound metrics and success criteria
  4. 4 Build detailed audience profiles with demographics, pain points, motivations, and messaging angles
  5. 5 Develop messaging framework with positioning, value propositions, key messages, and CTAs
  6. 6 Detail channel deliverables with specifications, formats, effort estimates, and dependencies
  7. 7 Create project timeline with milestones and channel-by-channel budget allocation
  8. 8 Define stakeholder roles, approval authorities, and communication cadence
  9. 9 Format and finalize brief with executive summary, clear sections, and actionable next steps

What You'll Need

  • Campaign goals and target audience description
  • Budget range and planned marketing channels
  • Campaign timeline and key milestones
  • Optional: Existing brand guidelines or messaging framework

Get This Skill

Requires Pro subscription ($9/month)

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Examples

B2B SaaS CRM Feature Launch

Standard campaign brief for a B2B SaaS product launch targeting sales teams at SMBs. Demonstrates multi-channel approach with LinkedIn ads, email marketing, and educational webinar for lead generation with $15k budget over 60 days.

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Black Friday 48-Hour Flash Sale

Streamlined brief for a time-sensitive e-commerce flash sale. Shows how the skill adapts to fast-moving retail campaigns with constrained timelines, demonstrating the 2-3 page format with essential elements for rapid execution.

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Nonprofit Year-End Giving Campaign

Comprehensive brief for a nonprofit fundraising campaign with limited budget but ambitious goals. Demonstrates the 5-6 page format with deep audience segmentation, detailed day-by-day timeline, urgency tactics, and risk assessment with likelihood ratings.

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