Black Friday 48-Hour Flash Sale

Streamlined brief for a time-sensitive e-commerce flash sale. Shows how the skill adapts to fast-moving retail campaigns with constrained timelines, demonstrating the 2-3 page format with essential elements for rapid execution.

Input

What you provide to the skill

Quick streamlined brief for a 48-hour Black Friday sale - $5k budget, email to 50k list, Instagram ads, goal is $100k revenue

Output

What the skill generates for you

Campaign Brief: Black Friday 48-Hour Blitz

Campaign Type: Flash Sale - Revenue Generation
Date: November 2025
Owner: Marketing Manager
Timeline: 48 hours

Executive Summary

48-hour Black Friday flash sale targeting $100,000 in revenue with $5k budget. Email blast to 50k subscribers plus Instagram paid ads leveraging urgency messaging and exclusive discounts.

Campaign Objective

Primary Goal: Generate $100,000 in revenue

Timeframe: 48 hours (Black Friday 12:01am - Saturday 11:59pm)

Secondary Goals:

Achieve 35% email open rate and 8% CTR
Maintain average order value of $150+
Clear inventory for year-end

Target Audience

Primary: Existing email subscribers and social followers

Key segments:

VIP customers (previous purchasers) - Early access priority
Engaged email subscribers (opened in last 60 days)
Instagram followers and lookalike audiences

Key angles:

Urgency: “48 hours only - Black Friday exclusive”
Scarcity: “Limited quantities, best deals of the year”
Value: “Biggest savings of 2025”

Messaging

Theme: “Black Friday Blitz - 48 Hours Only”

Value Proposition: “Unbeatable Black Friday deals. 48 hours. Don’t miss out.”

Key Messages:

Time-limited: Sale ends Saturday midnight
Exclusive access: Best prices of the year
Limited stock: Popular items selling fast

Primary CTA: “Shop Black Friday Now”

Channel Deliverables

Email (50k subscribers)

VIP early access (Thursday 8pm)
Launch blast (Friday 12:01am)
Mid-sale reminder (Friday 2pm)
Final hours blast (Saturday 6pm)

Instagram Ads (Budget: $4,500)

8 single image ads
6 carousel ads
12 Stories ads
Targeting: Lookalikes + retargeting past visitors

Instagram Organic

4 feed posts over 2 days
16 Stories (8 per day)
2 Reels

Website

Homepage Black Friday banner
Sale landing page with countdown timer
Exit-intent pop-up for abandoned carts

Timeline

Thursday: VIP early access email, preview content
Friday: Full launch all channels, ad budget frontloaded
Saturday: Final hours push, increase ad spend, 6pm countdown finale
Sunday: Thank you emails, performance analysis

Budget

Channel	Amount
Instagram Ads	$4,500
Website Updates	$300
Creative Assets	$200
Total	$5,000

Stakeholder Roles

Marketing Manager: Campaign lead, performance monitoring
Creative Lead: Ad graphics, email design
Social Coordinator: Instagram content and ads
Operations: Inventory, discount codes, fulfillment

Risks

Risk	Mitigation
Email deliverability issues	Send test batch first, monitor spam complaints
Ad underperformance	Shift budget hourly to top-performing ads
Website traffic spike	Load test site, ensure server capacity
Cart abandonment	Aggressive remarketing, exit-intent offers

Next Steps

Finalize sale items and discount structure
Create all ad creative and email templates
Schedule email sequence
Launch Thursday 8pm (VIP early access)
Monitor real-time performance dashboards