Campaign ROI Benchmark Report

Pro v1.0.0 1 view

Compare your paid ad campaign metrics (conversion rate, CAC, ROAS, CTR) against industry benchmarks. Get actionable recommendations to improve ROI for Google Ads, Facebook, LinkedIn, and more.

What You Get

Quickly understand if your paid ad campaign metrics are competitive by comparing conversion rates, CAC, ROAS, and CTR against authoritative industry benchmarks, identifying performance gaps, and receiving prioritized improvement recommendations with projected ROI impact.

The Problem

Marketers struggle to know whether their campaign metrics are competitive or need improvement. Manual benchmark research is time-consuming and inconsistent, and identifying actionable improvements requires deep expertise in both industry standards and campaign optimization.

The Solution

This skill automates the entire benchmarking process by researching current industry-specific benchmarks via WebSearch from authoritative sources (HubSpot, WordStream, industry associations), comparing your metrics against reliable standards, quantifying performance gaps, explaining root causes, and providing specific prioritized improvement recommendations with projected ROI impact.

How It Works

  1. 1 Gather campaign metrics: industry, channel, conversion rate, CAC, ROAS, CTR, and optional context
  2. 2 Research industry benchmarks using WebSearch from authoritative sources like HubSpot and WordStream
  3. 3 Calculate performance gaps by comparing user metrics to benchmark midpoints
  4. 4 Analyze root causes for underperforming metrics considering industry factors and metric relationships
  5. 5 Generate prioritized improvement recommendations with concrete tactics and projected outcomes
  6. 6 Format comprehensive report with executive summary, benchmark table, gap analysis, and next steps

What You'll Need

  • Industry and business model (e-commerce, B2B SaaS, local services, etc.)
  • Marketing channels used (Google Ads, Facebook, Instagram, LinkedIn, TikTok, Twitter)
  • Current campaign metrics: conversion rate (%), CAC ($), ROAS (ratio), CTR (%)
  • Monthly ad spend
  • Optional: campaign duration, budget, geography for additional context

Get This Skill

Requires Pro subscription ($9/month)

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Examples

B2B SaaS CRM LinkedIn Ads

Benchmarking a B2B SaaS company selling CRM to SMBs via LinkedIn Sponsored Content. Shows how low CTR drives high CAC despite competitive conversion rate, with audience targeting and creative optimization recommendations.

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E-commerce Outdoor Gear Google Ads

Benchmarking an outdoor gear e-commerce store running Google Shopping and Search ads. Demonstrates identifying below-benchmark conversion and ROAS despite excellent CAC, with specific landing page and checkout optimization recommendations.

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Local Plumbing Services Facebook Ads

Benchmarking a local plumbing company running Facebook/Instagram ads for service calls. Demonstrates outstanding CAC and CTR with below-benchmark conversion, focusing on mobile optimization and LTV expansion strategies.

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