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E-commerce CFO with Margin Pressure
Executive-level outreach to a CFO at a high-growth e-commerce platform dealing with infrastructure cost pressures. Demonstrates pulling specific quotes from earnings calls, connecting expense automation to stated financial priorities, and using executive consultative tone with peer proof.
Input
What you provide to the skill
Cold email for Mike Rodriguez, CFO at Shopify. Selling expense management automation. Goal: gauge interest. Executive tone.
Output
What the skill generates for you
SUBJECT LINE OPTIONS:
1. Shopify's infrastructure costs - quick question
2. Re: Operational efficiency in high-growth environments
3. CFO peer intro: Expense automation at scale
EMAIL:
Mike,
Your Q1 call highlighted infrastructure hosting costs as a key driver of margin pressure - "higher cloud and infrastructure hosting costs needed to support higher volumes and geographic expansion." At 32% revenue growth, that's the kind of scaling challenge most finance leaders would love to have, but it still eats into your 18% FCF margin.
Most CFOs at high-growth tech companies we work with find that 12-18% of operating expenses are buried in employee spend and manual approval workflows. At Shopify's scale, that's likely millions flowing through processes that require your team's manual oversight - time that could be spent on strategic initiatives like your 16-market expansion.
Quick question: If you could automate expense approvals and pull 3-4 days out of your month-end close, what would that be worth during quarters where you're managing simultaneous geographic expansion and profitability targets?
We helped a $3B e-commerce platform cut finance team manual work by 35% and reduce expense processing costs by $1.8M annually. Their CFO specifically noted "getting control back during high-growth periods."
Worth a brief conversation? Happy to send their case study first if you'd like to review.
Best regards,
[Your Name]
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PERSONALIZATION ELEMENTS USED:
- Q1 2025 earnings call: CFO Jeff Hoffmeister cited "higher cloud and infrastructure hosting costs needed to support higher volumes and geographic expansion" (BetaKit)
- Financial performance: 32% revenue growth with 18% FCF margin across nine consecutive profitable quarters (E-commerce Germany News)
- Geographic expansion: Launched in 16 new markets in Q1 2025 including Mexico and several European countries (BetaKit)
About This Skill
Generate highly personalized cold outreach emails in 30 seconds by researching prospects and their companies, then crafting emails with specific references, relevant value propositions, and compelling CTAs.
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