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Fintech VP Marketing After Major Product Launches
Personalizing outreach to a VP of Marketing at a major fintech company following a large product launch event. Demonstrates researching recent company news, team hiring signals, and connecting email analytics software to campaign measurement challenges at scale.
Input
What you provide to the skill
Personalize a cold email to Sarah Chen, VP Marketing at Stripe. Iām selling email analytics software. Goal: book a 15-min call. Tone: professional.
Output
What the skill generates for you
SUBJECT LINE OPTIONS:
1. Stripe Sessions + 60 launches ā how are you tracking email performance?
2. Quick question about Stripe's campaign metrics, Sarah
3. Post-Sessions follow-up: email analytics for your team
EMAIL:
Hi Sarah,
I saw Stripe just wrapped Sessions 2025 with 60+ product launches in May, followed by your Tour events across NYC, Singapore, and Berlin. That's a massive amount of coordinated launch campaigns hitting inboxes.
Most VPs we work with at high-velocity fintech companies hit the same challenge after big launch cycles: which email campaigns actually drove conversions, and which prospects went cold after initial engagement?
We help marketing leaders like you track email performance beyond opens and clicks ā measuring reply sentiment, follow-up timing, and conversion paths. Companies like [fintech peer] saw 40% improvement in campaign ROI after implementing our analytics.
Worth a quick 15-min call Thursday or Friday to explore if this could help your team? I can share specific examples from similar launch-heavy companies.
Best,
[Your Name]
P.S. ā Noticed you're actively hiring for your Americas Field Marketing and Integrated Campaigns teams. Timing might be perfect to get new hires set up with better analytics from day one.
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PERSONALIZATION ELEMENTS USED:
- Stripe Sessions 2025: 60+ product launches announced May 7, 2025 (stripe.com/blog/top-product-updates-sessions-2025)
- Global Tour events: NYC (Sept 30), Singapore (Aug), Berlin (July) require coordinated marketing campaigns (stripe.com/newsroom)
- Marketing team expansion: Active hiring for Americas Field Marketing and Head of Integrated Campaigns roles (stripe.com/jobs)
About This Skill
Generate highly personalized cold outreach emails in 30 seconds by researching prospects and their companies, then crafting emails with specific references, relevant value propositions, and compelling CTAs.
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