Competitive Intelligence Refresh

Pro v1.0.0 1 view

Refresh competitive intelligence by analyzing competitor websites, detecting changes since your last report, and identifying new features, pricing updates, and strategic shifts.

What You Get

Reduce competitive intelligence refresh time from 4+ hours to 10-15 minutes with automated change detection and strategic analysis

The Problem

Monitoring competitors continuously requires manually checking websites, documenting changes, and analyzing strategic implications - taking 4+ hours monthly. By the time you compile insights, competitors may have launched new features or adjusted pricing, leaving you reactive rather than proactive.

The Solution

This skill automates competitive intelligence refreshes by fetching current competitor website content, detecting changes since your previous report, and delivering strategic analysis with actionable recommendations. Uses WebFetch to retrieve competitor homepages, feature pages, pricing pages, and announcements. Uses WebSearch to find recent news and validate information when JavaScript-heavy sites limit direct access. For refresh runs with a previous report, performs field-by-field comparison to detect pricing changes, new features, messaging shifts, and product updates. Changes are categorized as New, Modified, or Removed with magnitude ratings. Identifies cross-competitor patterns and emerging market trends. Outputs include executive summaries, prioritized recommendations, and refresh timing guidance.

How It Works

  1. 1 Gather competitor URLs (2-10 companies), focus areas, optional previous report, and refresh cadence preference
  2. 2 Fetch current competitor website content using WebFetch for homepages, features, pricing, and blog pages
  3. 3 Use WebSearch for recent announcements and to validate information when WebFetch returns incomplete content
  4. 4 Extract and structure content into consistent format: messaging, pricing, features, updates, and sources
  5. 5 Compare current data against previous report with field-by-field change detection and magnitude assessment
  6. 6 Identify patterns across competitors and emerging market trends with quantified evidence
  7. 7 Generate strategic insights with impact assessment and prioritized response recommendations
  8. 8 Format comprehensive refresh report with executive summary, changes detected, and next refresh timing

What You'll Need

  • Internet access via WebFetch and WebSearch tools
  • Competitor website URLs (2-10 competitors)
  • Specific focus areas (features, pricing, positioning, etc.)
  • Optional: Previous competitive report for change detection

Get This Skill

Requires Pro subscription ($9/month)

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