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Five-Post Blog Performance Analysis
Analyzing 5 blog posts with complete metrics across different ranking positions. Demonstrates prioritization for page 2 opportunity (pos 15, 11k impressions), page 1 optimization (pos 7, 9k impressions), and page 3 consideration (pos 22, 6k impressions). Shows how the skill calculates priority scores and provides specific refresh recommendations with traffic gain estimates.
Input
What you provide to the skill
I have 5 blog posts needing review: Post A pos 7, 9k imp, 540 cl. Post B pos 15, 11k imp, 330 cl. Post C pos 22, 6k imp, 120 cl.
Output
What the skill generates for you
Content Refresh Priority Analysis
Executive Summary
Data received: 5 blog posts with position, impressions, and clicks data
Data quality: Good - all essential metrics present (calculating CTR from clicks/impressions)
Key finding: Post B is your highest-ROI opportunity (page 2 with highest impressions)
Projected impact: +180-320 additional clicks/month with focused refresh efforts
HIGH PRIORITY
1. Post B (Priority Score: 82)
Current: pos 15 → Target: pos 8-10
Metrics: 11k impressions, 330 clicks, 3.0% CTR
Why prioritized: Page 2 position with highest impression volume. Moving to page 1 could double or triple clicks.
Actions:
- Major content refresh: expand depth, add sections competitors have
- Optimize title/meta for higher CTR (current 3% is reasonable for pos 15)
- Add internal links from related high-authority pages
- Update with fresh data, examples, or statistics
- Target featured snippet opportunities
Expected outcome: +220-350 clicks/month
Effort: 10-14 hours (moderate-to-major refresh)
2. Post A (Priority Score: 68)
Current: pos 7 → Target: pos 3-5
Metrics: 9k impressions, 540 clicks, 6.0% CTR
Why prioritized: Already page 1 with strong CTR. Small position improvement = significant click gain due to high impressions.
Actions:
- Minor optimization: strengthen title for position-appropriate CTR (aim for 8-10%)
- Add 1-2 missing content sections competitors cover
- Improve internal linking structure
- Ensure content freshness (update dates, stats)
Expected outcome: +90-180 clicks/month
Effort: 4-6 hours (minor-to-moderate update)
MEDIUM PRIORITY
3. Post C (Priority Score: 45)
Current: pos 22 → Target: pos 15-18
Metrics: 6k impressions, 120 clicks, 2.0% CTR
Pattern: Page 3 with moderate impressions. Longer-term opportunity.
Direction: Needs major refresh to climb to page 2. Evaluate if topic aligns with business goals before investing 12+ hours. Could be a consolidation candidate if similar posts exist.
Expected outcome: +60-100 clicks/month (if reaches page 2)
Effort: 12-16 hours (major refresh)
LOW PRIORITY / MONITOR
Posts D & E: Not provided in the dataset.
For Post A: Already performing well (pos 7, 6% CTR). After initial optimization, shift to monitoring. Don’t over-optimize and risk disruption.
Strategic Insights
Quick wins:
- Post A title/meta optimization (2 hours, +50-80 clicks)
- Internal linking improvements across all 3 posts (1-2 hours)
No consolidation needed: These 3 posts appear to target different topics based on varying position/impression profiles.
Timing note: If Post C is seasonal content, align refresh with upcoming high-season (2-3 months before peak).
Execution Roadmap
| Phase | Timeline | Focus | Hours | Expected Gain |
|---|---|---|---|---|
| 1 | Week 1-2 | Post B (major refresh) | 10-14 | +220-350 clicks/mo |
| 2 | Week 3 | Post A (minor optimization) | 4-6 | +90-180 clicks/mo |
| 3 | Week 4-6 | Post C (evaluate, then refresh) | 12-16 | +60-100 clicks/mo |
Total investment: 26-36 hours
Total projected gain: +370-630 clicks/month (+68-116% increase from current 990)
Success Metrics
Track at 4-week intervals:
- Position change (target: Post B to page 1, Post A to top 5)
- Click volume increase vs. baseline
- CTR improvement for refreshed posts
Green flags: Position improvements within 4-6 weeks, CTR gains
Red flags: No movement after 8 weeks = reassess content quality vs. competition
About This Skill
Transform Google Search Console data into actionable content refresh roadmaps. Identify page 2 opportunities, declining posts, and high-ROI improvements to boost organic traffic 30-50%.
View Skill DetailsMore Examples
Incomplete Metrics Handling
Tests graceful handling of incomplete metrics where Post B is missing clicks and CTR data. Demonstrates how skill proceeds with analysis using available data, notes limitations explicitly, and still provides actionable prioritization. Shows Post B prioritized based on high impression volume (9k) and page 2 position alone, with clear guidance on what additional data would improve recommendations.
Strategic Framework for 45-Post Portfolio
Demonstrates graceful handling of natural language summary without specific metrics. Shows how skill provides strategic framework with confidence caveats and clear guidance on what specific data would enable. Illustrates typical priority patterns for 45 posts across pages 1-3 with 1-8k impression range, while maintaining concise output under 200 lines for framework-only analysis.