Content Refresh Prioritization Framework

Analysis Limitations

Data provided: 45 blog posts, ranking pages 1-3, impressions range 1-8k each
Confidence level: LOW - Based on general patterns, not your specific post metrics
What’s missing: Individual post positions, exact impressions, CTR data per post

Priority Framework for Your Portfolio

HIGH PRIORITY: Page 2 Opportunities (Positions 11-20)

Target: Posts with high impressions stuck on page 2

These are your highest-ROI opportunities. A post at position 12 with 6k impressions could triple clicks by moving to position 5.

Pattern to identify:

• Posts showing lots of impressions but few clicks
• Content that used to rank page 1 but slipped
• Topics where you’re clearly competitive but not winning

Typical action: Moderate to major refresh (6-16 hours per post)

MEDIUM PRIORITY: Page 1 Bottom (Positions 6-10)

Target: Posts ranking 6-10 that could break into top 5

These need small pushes—often just title optimization or adding a missing section.

Pattern to identify:

• Good CTR (5-10%) but could be higher
• Solid content that’s slightly less comprehensive than top 3 results
• Older posts with outdated examples or dates

Typical action: Minor to moderate update (2-10 hours per post)

LOW PRIORITY: Top 5 Performers

Target: Protect what’s working

Don’t risk disrupting high performers. Monitor monthly for position drops.

Pattern to identify:

• CTR 15%+ and stable
• Already dominating the SERP
• Bringing consistent traffic

Typical action: Monitor only, refresh dates annually

General Refresh Approach

Quick Wins to Look For

• Outdated years in titles: “Best Tools 2023” → immediate update
• Low CTR on page 1: Title/meta description aren’t compelling
• High impressions, position 11-15: Just need a push to page 1
• Multiple posts on same keyword: Consolidate to strengthen one

Strategic Considerations

For 45 posts across pages 1-3:

• Expect 8-12 high-priority opportunities (page 2 with decent impressions)
• Expect 15-20 medium-priority (page 1 bottom, minor gaps)
• Remaining are likely performing well—protect them

Consolidation watch: With 45 posts, you likely have some keyword overlap. Look for 2-3 posts targeting similar terms that could become one strong piece.

Seasonal timing: If any posts are seasonal (holidays, annual events), refresh 6-8 weeks before peak season.

Next Steps for Specific Recommendations

To get post-by-post roadmap with traffic estimates, provide metrics in this format:

Post Title: pos X, Xk imp, X clicks, X% CTR

Example:

How to Choose CRM: pos 12, 6k imp, 180 cl, 3% CTR
Sales Automation Guide: pos 6, 8k imp, 560 cl, 7% CTR
Lead Scoring Best Practices: pos 18, 4k imp, 40 cl, 1% CTR

Get this from Google Search Console: Performance → Pages → Last 6-12 months. Copy position, impressions, clicks, CTR for each post.

What specific data enables:

• Exact priority scores for each post
• Expected traffic gains (+X clicks/month per post)
• Precise hour estimates for your full refresh
• Phased 3-month execution roadmap with cumulative impact