Feature Prioritization Report

CRM Feature Roadmap

Features Analyzed: 5
Framework: RICE Scoring (Reach x Impact x Confidence / Effort)

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Executive Summary

Recommended Build Order:

1. Email sync (Quick Win - RICE: 360)
2. Lead scoring (Big Bet - RICE: 300)
3. Bulk import (Fill-In - RICE: 285)
4. Dark mode (Fill-In - RICE: 100)
5. Mobile app (Time Sink - RICE: 56)

Key Insights:

• Email sync delivers best ROI: high impact with minimal effort (2 weeks)
• Lead scoring is the strategic bet worth the 4-week investment
• Mobile app should be deferred despite high impact due to low confidence (60%) and high effort (8 weeks)
• Quick wins (email sync + bulk import) can ship in 3 weeks total

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RICE Scores Ranked

Rank	Feature	RICE	Reach	Impact	Confidence	Effort	Quadrant
1	Email sync	360	800	1 (Medium)	90%	2 wks	Quick Win
2	Lead scoring	300	1,000	3 (High)	80%	4 wks	Big Bet
3	Bulk import	285	300	0.5 (Low)	95%	1 wk	Fill-In
4	Dark mode	100	200	0.25 (Minimal)	100%	2 wks	Fill-In
5	Mobile app	56	500	3 (High)	60%	8 wks	Time Sink

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RICE Calculation Methodology

Formula: RICE = (Reach x Impact x Confidence) / Effort

Impact Scale Used:

• Minimal = 0.25
• Low = 0.5
• Medium = 1
• High = 3
• Massive = 5

Confidence as Decimal:

• Percentages converted directly (90% = 0.9, 80% = 0.8, etc.)

Example Calculation (Email sync):

• Reach: 800 users
• Impact: Medium (1)
• Confidence: 90% (0.9)
• Effort: 2 weeks
• RICE = (800 x 1 x 0.9) / 2 = 360

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Value vs. Effort Matrix

High Value | Big Bets                  | Quick Wins
           |                           |
           | * Lead scoring            | * Email sync
           |                           |
           |                           |
           |---------------------------|---------------------------
           | Time Sinks                | Fill-Ins
           |                           |
           | * Mobile app              | * Bulk import
           |                           | * Dark mode
           |                           |
Low Value  +---------------------------+---------------------------
             High Effort                  Low Effort

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Detailed Analysis by Quadrant

Quick Wins (Build FIRST)

Email sync - RICE: 360

• Highest ROI in the entire roadmap
• 800 users affected (80% of lead scoring reach)
• Medium impact but extremely high confidence (90%)
• Only 2 weeks effort
• Action: Ship immediately

Big Bets (Strategic Investment)

Lead scoring - RICE: 300

• Reaches most users (1,000)
• High impact (3x multiplier)
• 80% confidence is solid for this complexity
• 4 weeks is reasonable for the value delivered
• Action: Build second, after email sync

Fill-Ins (Build if capacity available)

Bulk import - RICE: 285

• Despite “low impact” rating, RICE score is competitive (285)
• 95% confidence means low execution risk
• Only 1 week effort
• Good for stakeholder satisfaction
• Action: Build third if time permits

Dark mode - RICE: 100

• Minimal impact (0.25x multiplier)
• Smallest reach (200 users)
• 100% confidence and 2 weeks effort
• Nice-to-have for user satisfaction
• Action: Build fourth or defer to future sprint

Time Sinks (DEFER)

Mobile app - RICE: 56

• HIGH RISK: Only 60% confidence for 8 weeks effort
• High impact (3x) doesn’t offset the risk/effort
• 40% chance of failure or scope creep
• Action: Run 1-2 week spike to validate approach before committing 8 weeks

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Recommended Roadmap

Phase 1 (Weeks 1-2): Quick Win

• Email sync (2 wks) - RICE: 360
• Outcome: 800 users get immediate value

Phase 2 (Weeks 3-6): Strategic Investment

• Lead scoring (4 wks) - RICE: 300
• Outcome: Core CRM capability for 1,000 users

Phase 3 (Week 7): Fill-In Sprint

• Bulk import (1 wk) - RICE: 285
• Outcome: Reduce onboarding friction

Phase 4 (Weeks 8-9): Polish

• Dark mode (2 wks) - RICE: 100
• Outcome: UX improvement for 200 users

Total Effort: 9 weeks for all 4 features

Deferred for Future Validation:

• Mobile app - requires discovery spike to de-risk before committing 8 weeks

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Sensitivity Analysis

If Lead Scoring Takes 6 Weeks Instead of 4:

• RICE drops from 300 to 200
• Still ranks #2 overall
• Would fall below bulk import (285) if effort exceeds 6.3 weeks
• Mitigation: Break into MVP (2-3 weeks) + enhancements (2 weeks)

If Mobile App Confidence Increases to 80%:

• RICE would rise from 56 to 75
• Still ranks last (below dark mode at 100)
• Would need 90%+ confidence AND 6-week effort to compete with bulk import
• Recommendation: 1-2 week spike to increase confidence before full build

Features Most Sensitive to Estimate Changes:

1. Lead scoring - Most vulnerable to effort overruns (currently 4 weeks)
2. Mobile app - Confidence is critical (60% is low for 8-week investment)
3. Bulk import vs Dark mode - Close on ROI, prioritize based on stakeholder needs

Risk Assessment:

• Low Risk: Email sync (90% confidence, 2 weeks)
• Low Risk: Bulk import (95% confidence, 1 week)
• Medium Risk: Lead scoring (80% confidence, 4 weeks)
• Medium Risk: Dark mode (100% confidence, minimal impact)
• HIGH RISK: Mobile app (60% confidence, 8 weeks)

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Strategic Recommendations

What to Build Now

1. Email sync - No-brainer quick win
2. Lead scoring - Core CRM capability worth the investment

What to Build if Capacity Allows

3. Bulk import - High confidence, minimal effort
4. Dark mode - Polish for existing users

What to Validate First

5. Mobile app - Run 1-2 week discovery spike:
   • Technical proof-of-concept
   • User research with 50 users to validate demand
   • Platform decision (iOS first? Cross-platform?)
   • If spike succeeds, confidence rises to 80%+ and RICE becomes 75-100

Portfolio Balance

• Current roadmap is heavy on quick wins/fill-ins
• Only 1 big bet (lead scoring) - consider if this aligns with growth strategy
• No massive impact features in pipeline - acceptable for incremental improvement cycle

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Next Steps

1. Immediate: Start email sync (Week 1-2)
2. Week 3: Kick off lead scoring development
3. Week 7: Ship bulk import
4. Week 8: Run mobile app spike in parallel with dark mode
5. Week 10: Review mobile app spike results and decide on full build

Confidence Check: Validate 4-week estimate for lead scoring with engineering before Phase 2.