FitBar Influencer Campaign Brief

Fitness Snack Launch - July 2025

Campaign Overview

Campaign Name: Fitness Snack Launch
Brand: FitBar
Campaign Dates: July 1, 2025 onwards
Budget: $400 per influencer

Campaign Objective:
Drive brand awareness and product trial for FitBar fitness snacks among health-conscious Instagram users by partnering with micro-influencers who authentically integrate healthy snacking into their fitness lifestyle content.

Key Message:
FitBar provides convenient, nutritious snacking that supports your fitness goals without compromising on taste or quality.

Brand Information

About FitBar:
FitBar creates fitness snacks for people who take their health seriously but refuse to sacrifice flavor. Our products fuel workouts, support recovery, and satisfy cravings with real ingredients.

Brand Voice:

• Motivational but realistic (progress over perfection)
• Supportive and community-focused
• Health-conscious without being preachy
• Encouraging and positive

Visual Style:

• Active lifestyle settings (gym, home workouts, outdoor activities)
• Natural, bright lighting
• Product integrated into real fitness routines
• Avoid: Overly staged shots, dark/clinical settings

Product Information

Products to Feature:
FitBar fitness snacks (specific product lines/flavors to be determined based on inventory)

Key Selling Points (emphasize 2-3):

• Supports fitness and active lifestyle goals
• Convenient for pre/post-workout or on-the-go snacking
• Made with quality ingredients
• Great taste without compromising nutrition
• Fits into balanced nutrition plans

Product Ships: June 15, 2025 (allows 2 weeks for content creation before launch)

Content Requirements

Platform: Instagram

Deliverables (per influencer):

1. 1 In-Feed Post

   • Static image or carousel (up to 10 images)
   • Caption: 100-200 words in your authentic voice
   • Show product integrated into your fitness routine

2. 3 Instagram Stories

   • Mix of: unboxing, taste test, workout integration, daily snacking moment
   • At least one story with product clearly visible
   • Can be casual and spontaneous

Required Elements:

• FTC Disclosure: #ad or #sponsored must appear in caption
• Tag: @fitbar (confirm handle before posting)
• Hashtag: #FitBarSnacks

Content Themes (choose what resonates with your audience):

• Pre-workout fuel ritual
• Post-workout recovery snack
• Healthy snack swap comparison
• Gym bag essentials reveal
• Meal prep and snack planning
• Honest taste and nutrition review
• Fitting healthy snacks into busy schedule

Timeline

| Date | Milestone |
|——|———–||
| June 15 | Product ships to your address |
| June 22 | Content drafts due for review |
| June 27 | Feedback provided (if revisions needed) |
| June 30 | Final content approved |
| July 1+ | Content goes live (coordinate specific date with us) |
| July 8 | Insights/analytics due |

Compensation

Payment: $400 per influencer
Payment Terms: Net 30 from content going live
Payment Method: PayPal, Venmo, or direct deposit (your preference)

What’s Included:

• Free FitBar products (keep all samples we send)
• $400 flat fee for deliverables outlined above

Bonuses (optional):

• Additional $75 if your post achieves 400+ saves
• Additional $75 if your stories generate 8K+ total views

Usage Rights

Content Usage:

• FitBar may repost your content on our Instagram account (with credit)
• FitBar may feature content on our website and marketing materials
• Usage period: 12 months from posting date

Exclusivity:

• 45-day exclusivity window: Please refrain from posting about competing fitness snack brands from June 15 - July 30
• Does NOT restrict: General fitness content, meal/nutrition content, supplements, non-competing food brands

Do’s and Don’ts

DO:

• Share your genuine experience with the product
• Integrate FitBar naturally into your fitness content
• Show the product in use (eating, packing, storing)
• Use your normal content style and editing
• Mention specific aspects you appreciate (taste, convenience, ingredients)
• Ask questions if anything needs clarification

DON’T:

• Make unsubstantiated health or medical claims
• Directly compare to competitor brands by name
• Use overly staged or inauthentic imagery
• Deviate significantly from your usual aesthetic
• Forget FTC disclosure requirements (#ad or #sponsored)

Approval Process

1. Draft Submission: Send content draft to partnerships@fitbar.com by June 22
2. Review Time: We’ll provide feedback within 48 hours
3. Revisions: One round of minor revisions if needed
4. Final Approval: Written confirmation required before posting
5. Go Live: Post on your assigned date (July 1 or later, coordinated with us)

Contact Information

Campaign Manager: [Name to be assigned]
Email: partnerships@fitbar.com
Response Time: Within 24 hours on business days

Have questions about product details, creative direction, or campaign logistics? We’re here to help—reach out anytime!