Summer Fashion Collab Campaign Brief

TikTok + Instagram Multi-Platform Launch - May 2025

Campaign Overview

Campaign Name: Summer Fashion Collab
Campaign Dates: May 1-31, 2025
Total Budget: $22,500 (15 macro creators x $1,500 each)

Campaign Objective:
Drive brand awareness and engagement for our summer fashion collection by partnering with macro-influencers to showcase versatile, on-trend pieces through authentic styling content across TikTok and Instagram.

Key Message:
Showcase how our summer collection seamlessly integrates into diverse personal styles and everyday moments—from casual weekend vibes to elevated summer occasions.

Brand Information

Brand Voice:

• Confident and approachable
• Celebrates individual style expression
• Inclusive and body-positive
• Contemporary without being overly trendy
• Authentic and conversational

Visual Style:

• Natural lighting, bright summer aesthetic
• Diverse locations (urban, beach, outdoor spaces)
• Real-life styling moments vs. studio shoots
• Mix of candid and intentional shots
• Avoid: Overly filtered, dark/moody aesthetics

Product Information

Products to Feature:
You’ll receive a curated selection of summer collection pieces (approximate value: $300-500). Products may include:

• Summer dresses and rompers
• Lightweight tops and blouses
• Denim and casual bottoms
• Accessories (bags, jewelry, sunglasses)
• Footwear options

Key Selling Points (choose what resonates with your audience):

• Versatile pieces that transition from day to night
• Quality fabrics that feel great in summer heat
• Inclusive size range
• Mix-and-match styling potential
• Affordable luxury aesthetic
• Sustainable/ethical production practices (if applicable)

Product Ships: April 15, 2025 (allows 2 weeks for content creation)

Content Requirements

Platforms: TikTok + Instagram

Deliverables (per influencer):

1. TikTok Content:

   • 2 TikTok videos (30-90 seconds each)
   • Content angles: Styling tips, “get ready with me”, haul/unboxing, transition videos, outfit challenges
   • Show multiple pieces or focus on hero items
   • Use trending audio where appropriate

2. Instagram Content:

   • 2 in-feed posts (static images, carousels, or Reels)
   • 4-6 Instagram Stories across the month
   • At least one carousel showing multiple styling options or outfit details
   • Authentic captions (150-250 words) in your voice

Required Elements:

• FTC Disclosure: #ad or #sponsored clearly visible in captions; use “Paid partnership” label on Instagram
• Tag: @[brand_handle] on both platforms
• Campaign Hashtags: #SummerFashionCollab #[BrandName]Summer
• Link in bio (we’ll provide tracking link)

Content Themes (choose what fits your style):

• Summer outfit formulas: “3 ways to style this dress”
• Transition styling: “Office to dinner to drinks”
• Vacation packing essentials featuring our pieces
• Honest try-on haul with styling commentary
• “Elevated basics” styling series
• Mix high/low: Pairing our pieces with your existing wardrobe

Timeline

| Date | Milestone |
|——|———–||
| April 15 | Product ships to your confirmed address |
| April 25 | First round content drafts due for review |
| April 28 | Feedback provided (if needed) |
| May 1 | Campaign launch - begin posting content |
| May 1-31 | Content goes live (spacing coordinated with campaign manager) |
| June 5 | Final insights/analytics due |

Posting Cadence:
We’ll work with you to schedule your 4 pieces of content (2 TikTok + 2 Instagram) throughout the month to maximize reach and maintain consistent campaign presence.

Compensation

Payment: $1,500 per influencer
Payment Terms: 50% ($750) upon content approval; 50% ($750) net 15 after final content posts
Payment Method: Direct deposit, PayPal, Venmo, or Zelle (your preference)

What’s Included:

• Free product (keep everything we send, value $300-500)
• $1,500 flat fee for deliverables listed above

Performance Bonuses:

• $200 bonus if combined content reaches 500K+ total views/impressions
• $150 bonus if engagement rate exceeds 5% on Instagram posts
• $150 bonus if TikTok videos achieve 100K+ combined views

Usage Rights

Content Usage:

• Brand may repost your content on TikTok and Instagram (with credit/tag)
• Brand may use content on website, email marketing, and digital advertising
• Brand may use content in paid social media campaigns
• Usage period: 18 months from posting date

Content Ownership:

• You retain ownership of all content created
• Brand receives non-exclusive license for marketing purposes
• We will always provide credit when reposting

Exclusivity:

• 45-day exclusivity period (April 15 - May 31): Please refrain from posting about direct competing fashion brands during this window
• Does NOT include: Beauty brands, lifestyle content, non-competing fashion categories (activewear, swimwear, lingerie, etc.)

Do’s and Don’ts

DO:

• Style pieces in your authentic way
• Show products in real-life contexts (not just modeling shots)
• Mix our pieces with your existing wardrobe
• Share honest styling tips and outfit commentary
• Use your typical editing style and aesthetic
• Provide genuine reactions during try-ons
• Ask questions if anything is unclear

DON’T:

• Make exaggerated claims about quality or fit
• Show or tag direct competitor fashion brands
• Use heavily filtered images that misrepresent product colors
• Create content that feels inauthentic to your usual style
• Post all content in one day (spacing is important)
• Forget FTC disclosure requirements
• Share discount codes or promotions not approved by us

Approval Process

1. Product Confirmation: Confirm shipping address by April 10
2. Draft Submission: Send content drafts (all 4 pieces) to influencer@[brand].com by April 25
   • TikTok: Send as drafts via TikTok’s collab feature OR unlisted links
   • Instagram: Send as preview images/videos via email or WeTransfer
3. Review Time: We’ll respond within 48-72 hours with approval or minor feedback
4. Revisions: One round of revisions included if needed
5. Final Approval: Written confirmation before any content goes live
6. Go Live: Post according to agreed-upon schedule throughout May
7. Analytics: Submit screenshots of insights/analytics by June 5

Contact Information

Campaign Manager: [Manager Name]
Email: influencer@[brand].com
Response Time: Within 24-48 hours on business days

For Questions About:

• Product sizing/exchanges: support@[brand].com
• Creative direction: influencer@[brand].com
• Payment/contracts: partnerships@[brand].com
• Urgent issues: [Phone number] (manager’s direct line)

We’re excited to collaborate with you on this summer campaign! Don’t hesitate to reach out with creative ideas, questions, or if you need any support during the campaign.

Additional Notes

Product Exchanges:
If sizing issues arise, contact us immediately at support@[brand].com. We’ll arrange exchanges to ensure you have pieces that fit well and you feel confident wearing.

Creative Collaboration:
We value your creative expertise and audience knowledge. If you have content ideas that differ from the suggested themes but align with the campaign goals, we’re open to discussing them.

Performance Tracking:
Use the unique tracking link we provide for your bio. This helps us measure campaign impact and could inform future collaboration opportunities.

Long-Term Partnership Potential:
Top-performing creators from this campaign will be considered for our ongoing brand ambassador program launching in Q3 2025.