Single Interview: Dashboard UX Issues

INTERVIEW THEME ANALYSIS
Interview Duration: ~5 minutes | Transcript Length: ~40 words

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🔥 CRITICAL THEMES (High Urgency)

1. DASHBOARD UI CLUTTER (Mentioned 1 time, High Priority)

Description: User experiences difficulty navigating the interface due to perceived clutter, impacting basic functionality like report exports.

Supporting Evidence:
→ “The interface feels cluttered”
→ “I have trouble finding where to export reports”

Sentiment: Negative (confusion, frustration with navigation)
Urgency: HIGH - Blocking core functionality (report exports)
Impact: Reduced productivity, potential workaround behavior, user dissatisfaction

Recommendation: Conduct UI audit focused on information architecture and prioritize simplification of export functionality

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⚠️ HIGH PRIORITY THEMES

2. SIMPLIFICATION REQUEST (Mentioned 1 time, Direct feature request)

Description: Explicit user request for interface simplification to improve usability.

Supporting Evidence:
→ “Can we simplify this?”

Sentiment: Constructive (direct feedback, willingness to engage)
Urgency: HIGH - Direct user request indicating pain point
Impact: User experience quality, interface efficiency

Recommendation: Prioritize dashboard redesign with focus on progressive disclosure and streamlined navigation patterns

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KEY INSIGHTS:
• Export functionality is difficult to locate (core feature accessibility issue)
• User perceives dashboard as cluttered (information architecture problem)
• User is actively seeking solutions (positive engagement signal)

SUGGESTED FOLLOW-UP QUESTIONS:

1. “Can you show me the steps you typically take when trying to export a report?”
2. “What elements on the dashboard do you use most frequently versus never use?”
3. “Can you describe what a ‘simple’ dashboard would look like for your workflow?”
4. “Are there other tasks besides exporting reports that feel difficult to find?”
5. “What dashboards from other tools do you find easy to use?”

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EXECUTIVE SUMMARY:
This interview reveals critical navigation and information architecture issues in the dashboard. The user struggles to locate export functionality due to interface clutter and explicitly requests simplification. Recommend immediate UX audit focused on dashboard hierarchy, export workflow accessibility, and progressive disclosure patterns. Additional user research needed to identify specific cluttered elements and prioritize simplification efforts.

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NOTE: This analysis is based on a brief transcript (~40 words). For more comprehensive insights, recommend conducting longer interviews (500+ words) with additional probing questions about specific pain points, workflows, and comparative experiences.