Multi-Campaign ROI Calculator

Pro v1.0.0 1 view

Calculate true ROI across all marketing campaigns accounting for hidden costs (team time, tools, overhead). Get budget reallocation recommendations with projected profit impact.

What You Get

Get true ROI across campaigns with hidden costs accounted for and actionable budget optimization recommendations with projected profit impact

The Problem

Marketers miss the true cost of campaigns by ignoring hidden expenses like team time, software tools, and overhead, leading to flawed budget decisions. You need to account for all costs—direct, labor, and shared infrastructure—to understand which campaigns truly drive profit.

The Solution

This skill transforms campaign data into true ROI insights by calculating comprehensive costs across direct spending, team time investment, and fairly allocated shared infrastructure. It validates data quality, allocates shared costs proportionally based on available data, then calculates honest ROI for each campaign. The skill ranks campaigns by actual profitability, identifies top 3 and bottom 2 performers with diagnostic insights explaining their success or failure, and generates specific dollar-amount budget recommendations with projected profit impact.

How It Works

  1. 1 Provide campaign data including revenue, ad spend, conversions, and all cost categories (content, team hours, shared tools)
  2. 2 Skill validates data quality and alerts to missing cost categories that could understate true costs
  3. 3 Calculate true costs by summing direct costs and allocating shared costs proportionally across campaigns
  4. 4 Compute ROI, profit, ROAS, and efficiency metrics for each campaign using standardized formulas
  5. 5 Rank campaigns by profitability and identify top 3 and bottom 2 performers with diagnostic insights
  6. 6 Generate specific budget reallocation recommendations with dollar amounts, projected profit increase, and new blended ROI

What You'll Need

  • Campaign performance data including revenue, ad spend, and conversions
  • Direct costs per campaign (ad spend, content creation, agency fees)
  • Optional: Team time invested per campaign in hours and hourly rate for accurate cost allocation
  • Optional: Shared infrastructure costs (software, analytics platforms, overhead) to allocate across campaigns

Get This Skill

Requires Pro subscription ($9/month)

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