Multi-Platform Ad Performance Analyzer

Pro v1.0.0 1 view

Analyze advertising performance across Google Ads, Meta, LinkedIn, and TikTok by combining CSV exports. Calculates blended metrics (ROAS, CPA, total spend), compares platform performance, and provides actionable budget reallocation recommendations.

What You Get

Eliminates 4-6 hours of manual spreadsheet work per analysis. Get blended metrics, platform rankings, and specific budget reallocation recommendations with expected revenue impact.

The Problem

Marketing managers and PPC specialists spend hours manually combining CSV exports from multiple ad platforms, standardizing column names, calculating blended metrics, and comparing performance across Google, Meta, LinkedIn, and TikTok. This manual process is error-prone and delays optimization decisions.

The Solution

This skill parses CSV exports from multiple ad platforms, automatically standardizes column names across different platform formats, calculates aggregate and per-platform metrics (ROAS, CPA, CTR), ranks platforms by efficiency, identifies trends and performance alerts, and generates specific budget reallocation recommendations with dollar amounts and expected impact. Produces stakeholder-ready executive summaries.

How It Works

  1. 1 Upload CSV exports from ad platforms (Google Ads, Meta, LinkedIn, TikTok)
  2. 2 Parse and standardize data across different platform column formats
  3. 3 Calculate blended metrics including total spend, aggregate ROAS, and average CPA
  4. 4 Generate platform comparison table with rankings by ROAS, CPA, and volume
  5. 5 Identify week-over-week trends and generate performance alerts
  6. 6 Analyze top and bottom performing campaigns across all platforms
  7. 7 Generate 3-5 specific budget reallocation recommendations with expected impact
  8. 8 Create stakeholder-ready executive summary

What You'll Need

  • CSV exports from at least one ad platform (Google Ads, Meta, LinkedIn, or TikTok)
  • CSV must include campaign name, spend, and conversions columns
  • Conversion value column recommended for ROAS calculations
  • Time period specification for analysis context

Get This Skill

Requires Pro subscription ($9/month)

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