E-commerce Monthly Revenue Comparison

MONTH-OVER-MONTH COMPARISON REPORT
October 2024 vs September 2024

KEY PERFORMANCE INDICATORS

Metric Oct 2024 Sep 2024 Change % Change Trend

Revenue $162K $150K +12K +8.0% 📈
Orders 2,380 2,200 +180 +8.2% 📈
Customers 920 850 +70 +8.2% 📈

BIGGEST CHANGES

📈 Revenue: UP 8.0% (+$12K increase)
Strong month driven by order volume growth (+8.2%) and AOV increase.

Contributing factors:

• Order volume: +180 orders (+8.2%) - solid demand
• Average order value: $68.18 → $68.07 (+$-0.11, +-0.2%)
• Combined effect: $12K revenue gain

📈 Customer Growth: UP 8.2% (+70 new customers)
Customer acquisition performing well month-over-month.

Analysis:

• 920 customers in October vs 850 in September
• Combined with 8.2% order growth suggests healthy customer engagement

📈 Orders: UP 8.2% (+180 orders)
Order volume increased from 2200 to 2380.

Significance:

• Growth rate (8.2%) slightly outpaces customer growth (8.2%)
• Suggests some existing customers ordered more frequently or new customers
  placed multiple orders

EXECUTIVE SUMMARY

October 2024 Performance: STRONG MONTH

October was a strong month, beating September across all key metrics. Revenue
grew 8.0% MoM to $162K, driven by healthy order volume growth
(+8.2%) and improved average order value (+-0.2%).

Key Highlights:

• Revenue reached $162K, up $12K from September
• Customer base grew by 8.2% (70 new customers)
• Average order value increased to $68.07, up -0.2% from $68.18
• Orders increased 8.2%, indicating strong demand

Recommendations:

1. Investigate October drivers for AOV increase (pricing, product mix, promotions)
2. Monitor customer retention - with 8.2% new customer growth, track repeat rates
3. Analyze if order growth (+8.2%) vs customer growth (+8.2%) indicates existing
   customer behavior changes or new customer ordering patterns