SaaS Quarterly Metrics Board Report

QUARTER-OVER-QUARTER COMPARISON REPORT
Q3 2024 vs Q2 2024

KEY SAAS METRICS

Metric Q3 2024 Q2 2024 Change % Change Trend

MRR $84,700 $78,000 +$6,700 +8.6% 📈
New MRR $12,400 $12,000 +$400 +3.3% ↗
Churned MRR $4,100 $3,800 +$300 +7.9% 📈
Net New MRR $8,300 $8,200 +$100 +1.2% 📈
Customer Count 212 198 +14 +7.1% 📈

BIGGEST CHANGES

📈 MRR Growth: UP 8.6% (+$6,700)
Healthy quarter-over-quarter MRR expansion.

Breakdown:

• New MRR: $12,400 (customer acquisition)
• Churned MRR: $4,100 (customer losses)
• Net New MRR: $8,300
• MRR growth driven by both new customer acquisition (+3.3%) and
  customer base expansion (+7.1%)

📈 Customer Growth: UP 7.1% (+14 customers)
Growing customer base from 198 to 212 customers.

Analysis:

• 14 net new customers added in Q3
• Combined with MRR growth indicates healthy unit economics

📉 Churned MRR: UP 7.9% (+$300)
Churn increased from $3,800 to $4,100.

Recommendation:

• Monitor churn rate closely - absolute churn increased 7.9%
• Implement customer retention initiatives for Q4
• Analyze churned customer cohorts to identify patterns

EXECUTIVE SUMMARY

Q3 2024 Performance: SOLID QUARTER

Q3 2024 showed solid growth with MRR reaching $84,700 (+8.6% QoQ).
The customer base expanded to 212 customers, up 7.1% from Q2.

Key Highlights:

• MRR hit $84,700, up $6,700 from Q2
• Customer count grew 7.1% to 212
• New MRR acquisition increased 3.3% to $12,400
• Net New MRR of $8,300 demonstrates healthy expansion

Areas of Concern:

• Churned MRR increased 7.9% to $4,100
• Churn rate trend should be monitored closely in Q4

Recommendations:

1. Investigate churn increase - conduct exit interviews with churned customers
2. Maintain new customer acquisition momentum (+3.3% growth rate)
3. Focus on retention programs to reduce churn in Q4
4. Continue current growth trajectory toward $93,170 MRR by end of Q4

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