Persona Targeting Translator

Pro v1.0.0 1 view

Convert customer personas into platform-specific ad targeting configurations for Google Ads, Meta (Facebook/Instagram), and LinkedIn with exact parameters ready to implement.

What You Get

Get ready-to-implement targeting configurations for all major ad platforms from a single persona description, including audience segments, combination logic, size estimates, and multi-phase optimization strategies.

The Problem

Marketing managers struggle to translate customer personas into actual ad targeting settings. Each platform has different options, naming conventions, and strengths. Setting up targeting across Google, Meta, and LinkedIn requires deep platform knowledge and hours of manual configuration.

The Solution

This skill parses persona attributes (demographics, job details, interests, behaviors) and generates exact targeting parameters for each platform. Output includes audience segment names as they appear in ad managers, combination strategies (AND/OR logic), audience size estimates, and a multi-phase testing strategy with budget recommendations. Covers Google Ads (demographics, in-market, affinity, custom intent, placements), Meta (detailed targeting, lookalikes, Instagram optimization), and LinkedIn (job criteria, company attributes, member traits).

How It Works

  1. 1 Parse persona attributes into demographics, professional details, interests, and behaviors
  2. 2 Generate Google Ads targeting with audience segments, keywords, and placements
  3. 3 Generate Meta targeting with detailed interests, job titles, behaviors, and lookalike strategy
  4. 4 Generate LinkedIn targeting with job criteria, company attributes, and member traits
  5. 5 Create multi-phase testing strategy with budget allocation across platforms
  6. 6 Provide expected CPL/CPA ranges and timeline to optimization

What You'll Need

  • Clear persona description with specific attributes
  • At minimum: demographics and interests OR job criteria
  • Defined campaign goal (leads, purchases, signups)
  • Target geography