B2B Tech Sales Representative

=== PERSONA TARGETING TRANSLATION ===
Persona: Sales rep John

GOOGLE ADS TARGETING:

Demographics:

• Age: 28-44
• Gender: All
• Parental Status: All

Audience Segments:

• In-Market: Business Services > Sales Solutions, B2B Software
• Affinity: Business Professionals, Tech Early Adopters
• Life Events: Job Change

Keywords (Custom Intent for Display/YouTube):

• “B2B lead generation”
• “sales prospecting tools”
• “CRM software”
• “sales automation”
• “B2B sales strategies”
• “qualified leads”

Placement Targeting:

• LinkedIn.com (via Display), SalesHacker.com, Gong.io blog, HubSpot Sales
• YouTube: Sales Gravy, Jeb Blount, Anthony Iannarino, Sandler Training

Geographic: United States

META ADS TARGETING:

Location: United States

Demographics:

• Age: 28-35
• All genders

Detailed Targeting:

Interests:

• LinkedIn
• Sales Navigator
• HubSpot
• Salesforce
• Business networking
• B2B marketing

Job Titles:

• Sales Representative
• Account Executive
• Business Development Representative
• Sales Development Representative
• Inside Sales Representative

Behaviors:

• B2B decision makers
• Business travelers

Combination: Job Title AND Interest (narrow for quality)

Audience Size Estimate: 320,000-380,000

Lookalike: 1% of existing customers who converted from sales rep persona, narrow with job title

LINKEDIN ADS TARGETING:

Job Title:

• Sales Representative
• Account Executive
• Business Development Representative (BDR)
• Sales Development Representative (SDR)
• Inside Sales Representative
• Account Manager

Job Seniority:

• Entry Level
• Senior (IC contributor)

Company Industries:

• Computer Software
• Information Technology and Services
• Internet
• Marketing and Advertising
• Financial Services

Job Function:

• Sales
• Business Development

Member Skills:

• B2B Sales
• Lead Generation
• Prospecting
• CRM
• Salesforce
• Sales Development

Member Interests:

• Sales
• B2B Marketing
• Sales Enablement

Audience Size Estimate: 420,000

TARGETING STRATEGY RECOMMENDATIONS:

PHASE 1 (Week 1-2): TEST BROAD

• LinkedIn: Job Title + Seniority (most precise for B2B sales role)
• Meta: Job Title-based audience (lower cost alternative)
• Google: In-Market audiences + placement on sales blogs
• Budget: $3,500 ($1,500 LinkedIn, $1,200 Meta, $800 Google)
• Goal: 60+ leads for statistical significance

PHASE 2 (Week 3-4): NARROW & RETARGET

• LinkedIn: Add industry filters based on highest converters
• Meta: Create 1% lookalike from lead submissions
• Google: Add search campaigns targeting high-intent keywords, implement negative keywords
• Build retargeting audiences across all platforms (site visitors, video viewers)
• Budget: $5,000 (allocate based on Phase 1 CPL performance)

PHASE 3 (Month 2+): OPTIMIZE & SCALE

• LinkedIn: Matched Audiences (upload email lists of similar profiles)
• Meta: Test 2-3% lookalikes, implement multi-touch retargeting sequences
• Google: Expand to YouTube pre-roll on sales training channels
• Implement cross-platform frequency capping
• Budget: $8,000+

EXPECTED PERFORMANCE:

• LinkedIn: $65-95 CPL (highest quality, best job match)
• Meta: $40-65 CPL (good volume, reasonable quality)
• Google Display/YouTube: $30-50 CPL (highest volume, requires more qualification)
• Google Search: $45-75 CPL (high intent when active)

Recommended split: 40% LinkedIn, 35% Meta, 25% Google
Minimum test budget: $3,500
Timeline: 4-6 weeks to optimization
Key metric: Focus on lead-to-qualified-lead rate by platform, not just CPL

NOTES:

• LinkedIn is primary platform for this persona due to precise professional targeting
• B2B tech sales environment means this audience is LinkedIn-heavy and mobile
• Consider LinkedIn Conversation Ads and Message Ads for direct outreach feel
• Test video testimonials from similar sales reps across Meta/LinkedIn
• Google Search becomes more valuable if budget allows branded competitor terms