SaaS Pricing Competitive Analysis

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Analyzes 15-20 competitors to deliver data-backed pricing recommendations that help SaaS founders avoid underpricing by 50%+.

What You Get

Get pricing confidence through comprehensive competitive intelligence - replacing 8+ hours of manual research with structured analysis and specific tier/price recommendations backed by market data.

The Problem

First-time SaaS founders struggle with setting their initial price. Without market data, they rely on gut feeling, which typically results in underpricing by 50% or more. The fear of losing early customers compounds this, leading founders to 'play it safe' with prices that don't reflect their product's value. The solution isn't advice to 'just charge more' - founders need market data that gives them confidence to see what competitors charge, understand positioning options, and have a framework for determining their place in the market.

The Solution

This skill performs structured competitive research using WebSearch to identify 15-20 competitors across premium, focused, value, and budget tiers. It uses WebFetch to extract pricing pages and analyze tier structures, pricing models (per-user vs. flat vs. usage-based), and feature breakdowns. The skill then maps your features against market prevalence to identify premium features (20-40% have), standard features (60-80% have), and gaps. It calculates value-based pricing by quantifying time saved, revenue enabled, and costs avoided for your target customer, applying a 3-5% of value ceiling. Finally, it synthesizes this into 2-3 pricing strategy options with specific tier structures and confidence scoring based on market data quality, feature alignment, and competitive gaps.

How It Works

  1. 1 Competitor Discovery: Use WebSearch to identify 15-20 competitors across direct competitors, adjacent tools, category leaders, and new entrants
  2. 2 Pricing Data Extraction: WebFetch each competitor's pricing page to extract tiers, models, features, and target customer indicators
  3. 3 Feature Comparison Matrix: Map your features against competitors to identify premium features (25-40% have), standard features (60-80% have), and missing features
  4. 4 Market Positioning Analysis: Create 2D positioning map plotting competitors on price and feature depth to reveal market gaps and tier alignment
  5. 5 Value-Based Pricing Calculation: Calculate quantified value delivered through time saved, revenue enabled, and costs avoided; apply 3-5% of value pricing ceiling
  6. 6 Pricing Strategy Recommendations: Provide 2-3 pricing model options (per-user, flat, usage-based) with specific tier structures and rationale
  7. 7 Confidence Scoring: Assign 0-100 score based on market data quality, feature alignment, value justification, and competitive gap analysis

What You'll Need

  • Clear product description with specific features and target customer profile
  • Known competitors (optional but helpful to seed search)
  • Proposed price idea (optional but helps calibrate analysis)
  • Internet access for WebSearch and WebFetch

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