E-commerce Analytics Dashboard

Pricing Confidence Report: E-Commerce Analytics Dashboard

Executive Summary

Your proposed price: $99/month
Market range for this category: $49-2,500/month depending on tier and company size
Initial Assessment: Your price is positioned in the mid-market sweet spot for your target customer (10-500 person e-commerce companies), but you may be leaving 30-50% on the table given your feature set includes real-time tracking, conversion funnels, and custom report building.

Competitive Pricing Analysis

I analyzed 20 competitors in the e-commerce analytics and customer behavior tracking space:

Tier 1: Enterprise/High-Touch ($1,000-2,500/month)

Tier 2: Mid-Market/Growth ($200-500/month)

Tier 3: SMB/Startup ($50-200/month)

Tier 4: Budget/Freemium ($0-50/month)

Feature Comparison: Your Features vs. Market

Analysis: Your feature set is Tier 2-3 (Mid-Market/Growth) quality with strong e-commerce focus. At $99/month, you’re pricing below competitors with similar features (Kissmetrics $299, Glew ~$199, Crazy Egg $249).

Value-Based Pricing Analysis

For a 50-person e-commerce company doing $5M/year revenue:

Recommended price ceiling: 3-5% of value = $170-283/month

Recommended Pricing Strategy

Option A: Tiered Per-Store Pricing (Recommended)

Rationale: This positions you competitively against Mixpanel, Amplitude, and Hotjar while capturing more value from larger customers.

Option B: Flat Pricing with Add-Ons

Total with all add-ons: $299/mo

Market Positioning Map

Price (Low → High)
│
├─ Budget ($0-50): GA4, Looker Studio, Amplitude Free, Lifetimely $19
├─ SMB ($50-200): YOUR CURRENT POSITION ($99)
│                 Heap, Hotjar, Mixpanel Growth
├─ Mid-Market ($200-500): Kissmetrics $299, Crazy Egg $249, Glew ~$199
│                         Shopify Advanced $299
├─ Growth ($500-1000): Fullstory, Triple Whale
└─ Enterprise ($1000+): Northbeam, Pendo, Contentsquare

Positioning Insight: You’re in the SMB tier by price but offer Advanced tier features. This creates opportunity to either (a) raise prices to $149-199 to match feature value, or (b) stay at $99 and dominate the “affordable premium” category.

Pricing Confidence Score: 78/100

Moderate concern: Your target customer (10-500 person companies) typically pays $200-500/month for analytics tools. At $99, you may be signaling “startup-grade” rather than “enterprise-ready” to your target market.

Final Recommendation

$99/month is viable but leaves money on the table.

Recommended Launch Strategy:

Start at $149/month with this positioning:

Why $149?

1. Matches your feature value: Real-time tracking + custom reports + e-commerce focus justifies mid-market pricing
2. Targets your ICP: 10-500 person e-commerce companies expect to pay $150-300/month for analytics
3. Room for discounting: You can offer $99/mo early-bird pricing (33% off) to first 100 customers without devaluing the product
4. Competitive positioning: Sits between Heap/Hotjar ($99-213) and Kissmetrics/Glew ($199-299), creating clear differentiation
5. Expansion opportunity: Easy to add $249 or $349 tiers later for larger customers

Alternative: Launch at $99 with Clear Upgrade Path

If you’re committed to $99, structure it as:

• $99/mo: “Growth” tier (current feature set, 250K sessions, 3 stores)
• $199/mo: “Pro” tier (add API access, 1M sessions, unlimited stores, priority support)
• Custom: “Enterprise” tier (dedicated CSM, SLA, custom integrations)

This positions $99 as your mid-tier rather than your flagship, preventing the “cheap/unreliable” signal.

Quick Win:

Launch at $99/month for your first 100 customers (early adopter pricing), then raise to $149/month standard. This:

• Gets customers in the door at your comfort price
• Creates urgency (“Lock in $99 pricing before we raise to $149”)
• Lets you test messaging/positioning at both price points
• Provides social proof before raising prices on new signups

Bottom Line: You’ve built a mid-market product with strong e-commerce focus. Don’t price it like a budget tool. Start at $149 (or $99 early-bird → $149 standard) to capture the value you’re delivering and align with what your target customers (10-500 person companies) expect to pay.