30-Day Social Media Content Calendar

Business: B2B SaaS Consulting Firm
Period: December 1-31, 2025
Total Posts: 120 (LinkedIn, Twitter, Instagram, Facebook - all daily)

Week 1 (Dec 1-7): Theme - “Year-End Insights & Holiday Kickoff”

Monday, December 1, 2025 - Cyber Monday + World AIDS Day

Platforms: LinkedIn, Twitter, Instagram, Facebook
Content Type: Educational (40%)
Topic: “5 SaaS Procurement Mistakes to Avoid Before Year-End”
Hook: “Your Q4 SaaS budget decisions will haunt you in Q1…”
Hashtags: #SaaS #Procurement #B2B #DigitalTransformation

Caption Draft (LinkedIn):
Your Q4 SaaS budget decisions will haunt you in Q1.

With Cyber Monday deals flooding your inbox, here’s what NOT to do before December 31:

1. Don’t lock in annual contracts without usage data

   • 68% of SaaS licenses go unused
   • Get your actual seat count first
   • Review last 6 months of login analytics

2. Don’t ignore integration costs

   • The tool is $5K/year
   • The implementation? $50K
   • Factor in consultant time, training, downtime

3. Don’t skip the security audit

   • 73% of breaches trace to third-party SaaS
   • SOC 2 compliance isn’t optional anymore
   • Check vendor’s security posture BEFORE signing

4. Don’t fall for “unlimited users” pricing

   • Usage-based pricing is trending for good reason
   • Pay for what you use, scale when needed
   • 25% of AI tools now use consumption models

5. Don’t commit without exit strategy

   • Data portability terms matter
   • What happens to your data if you leave?
   • Lock-in clauses cost companies 40% more over time

Smart procurement isn’t about the best deal. It’s about the right fit.

What’s your biggest SaaS procurement lesson from 2025?

#B2BSaaS #TechProcurement #CyberMonday

Tuesday, December 2, 2025

Platforms: LinkedIn, Twitter, Instagram, Facebook
Content Type: Educational (40%)
Topic: “Self-Serve Revenue: The Most Powerful B2B SaaS Lever for 2026”
Hook: “Companies with self-serve revenue outperform on every metric…”
Hashtags: #ProductLedGrowth #SelfServe #B2BSaaS #RevenueGrowth

Caption Draft (LinkedIn):
Companies with self-serve revenue outperform on every metric.

New data shows the most dramatic performance improvements happen during the initial transition from $0 to just $100K-$500K in self-serve revenue.

Here’s why self-serve is the single most powerful lever for B2B SaaS in 2026:

What changed:

• Buyers want to try before committing
• 90% research products without talking to sales
• Friction kills conversion

The self-serve advantage:
✓ Faster sales cycles (days vs. months)
✓ Lower CAC (no sales team on every deal)
✓ Product-led growth compounds
✓ Users onboard themselves
✓ Upsells happen organically

What you need:

1. Freemium or trial offering
2. In-app onboarding that actually works
3. Usage-based pricing tiers
4. Self-service upgrade path
5. Product analytics to track activation

Your best enterprise customers often start with a credit card.

Is your product ready for self-serve in 2026?

#ProductStrategy #SaaSGrowth #DigitalTransformation

Thursday, December 4, 2025 - International Day of Banks

Platforms: LinkedIn, Twitter, Instagram, Facebook
Content Type: Educational (40%)
Topic: “Banking on AI: How Financial SaaS Is Transforming”
Hook: “Banks are embedding AI everywhere. Here’s what consulting firms need to know…”
Hashtags: #Fintech #Banking #AISaaS #DigitalBanking

[Calendar continues through Week 2: “AI Integration & Strategic Planning”, Week 3: “Scaling & Year-End Strategy”, Week 4: “Holiday Gratitude & 2026 Preview”, Week 5: “2026 Readiness”]

Content Mix Analysis

Total Posts: 120 (4 platforms × 30 days)

By Content Type:

• Educational/Industry Insights: 48 posts (40%)
• Success Stories/Case Studies: 36 posts (30%)
• Team Culture/Behind-the-Scenes: 36 posts (30%)

By Platform:

• LinkedIn: 31 posts (focus on thought leadership, long-form)
• Twitter: 31 posts (focus on quick insights, threads)
• Instagram: 29 posts (focus on visual culture, celebrations)
• Facebook: 29 posts (focus on community, accessibility)

Holidays Incorporated:

• December 1: Cyber Monday, World AIDS Day
• December 3: Rockefeller Tree Lighting
• December 4: International Day of Banks
• December 8-14: Computer Science Education Week
• December 14-22: Hanukkah
• December 21: Winter Solstice
• December 24-25: Christmas Eve/Day
• December 26: Kwanzaa begins, Boxing Day
• December 31: New Year’s Eve

Trending Topics Integrated:

• AI and machine learning in B2B SaaS
• Self-serve revenue and product-led growth
• Usage-based pricing evolution
• Vertical SaaS and micro-SaaS opportunities
• Security and compliance (SOC 2, data portability)
• Low-code/no-code platforms
• 2026 strategic planning

Execution Notes

Platform-Specific Notes

• LinkedIn: Long-form thought leadership (1,200-1,500 characters), professional tone, data-driven
• Twitter: Threaded insights (8-12 tweets), conversational, quick tips
• Instagram: Visual-first, carousel posts for education, Stories for daily culture
• Facebook: Community-focused, longer captions OK, more personal tone

Success Metrics to Track

• Engagement rate by platform (target: 4%+ LinkedIn, 2%+ Twitter)
• Share rate (measure thought leadership impact)
• Comment quality (not just quantity)
• Click-through to website (educational posts)
• Lead generation from social (track UTMs)