30-Day Social Media Content Calendar

Business: Boutique Fitness Studio - Austin, TX
Period: January 1-31, 2026
Total Posts: 61 (Instagram daily, Facebook 5x/week, TikTok 3x/week)

Week 1 (Jan 1-7): Theme - “Fresh Start Energy”

Thursday, January 1, 2026 - New Year’s Day

Platforms: Instagram, Facebook
Content Type: Wellness (10%)
Topic: “Welcome 2026: Your Year of Strength & Community”
Hook: “New year, same amazing community, even better energy…”
Hashtags: #NewYearsDay #AustinFitness #FitnessGoals #BoutiqueFitness

Caption Draft (Instagram):
New year, same amazing community, even better energy.

2026 is here, and we’re ready to move, grow, and support each other.

No “New Year, New You” pressure here. You’re already incredible.

This year is about:
✨ Showing up for yourself
✨ Finding joy in movement
✨ Building strength (physical and mental)
✨ Connecting with this community

January class schedule is LIVE. Link in bio to book your first class of 2026.

See you on the mat 🧘‍♀️💪

#AustinYoga #HIIT #NewYearsResolution #FitnessJourney

Friday, January 2, 2026

Platforms: Instagram, Facebook, TikTok
Content Type: Fitness Tips (30%)
Topic: “5-Minute Morning Mobility Routine to Start Your Day”
Format: Carousel (Instagram/Facebook), Video demo (TikTok)
Hook: “Wake up your body in 5 minutes flat…”
Moves: Cat-cow, child’s pose, hip openers, shoulder rolls, spinal twist
Hashtags: #MorningRoutine #MobilityTraining #YogaFlow #AustinWellness
Visual Needs: Video or carousel showing each move with instructor demo

Sunday, January 4, 2026

Platforms: Instagram, TikTok
Content Type: Member Stories (20%)
Topic: “Member Spotlight: Meet Jessica - 6 Months of Showing Up”
Hook: “From ‘I can’t do a push-up’ to planking for 90 seconds…”
Hashtags: #MemberSpotlight #TransformationStory #AustinFitnessCommunity
Post Outline:

• Member photo (permission required)
• Quick bio: started in July 2025, beginner to intermediate
• What she loves: community, instructor support, how strong she feels
• Favorite class: HIIT with Sarah
• CTA: “Tag someone who inspires you!”

Wednesday, January 7, 2026

Platforms: Instagram, Facebook
Content Type: Events (15%)
Topic: “This Saturday: Free Community Class + Coffee Social”
Hook: “New to the studio? Start here…”
Hashtags: #CommunityEvent #FreeClass #AustinEvents #NewYearNewYou
Post Outline:

• Event details: Saturday, Jan 11 at 9:00 AM
• Free 45-minute intro class (all levels welcome)
• Coffee social after class to meet instructors and members
• Space is limited—reserve your spot
• CTA: “Link in bio to RSVP! Bring a friend!”

Week 2 (Jan 8-14): Theme - “Building Consistency”

Thursday, January 8, 2026

Platforms: Instagram, Facebook
Content Type: Fitness Tips (30%)
Topic: “How to Stay Consistent When Motivation Fades”
Hook: “Motivation gets you started. Systems keep you going…”
Hashtags: #FitnessConsistency #HealthyHabits #MindsetMatters #WorkoutRoutine

Caption Draft (Instagram):
Motivation gets you started. Systems keep you going.

Week 2 of January—this is where the magic happens. Or where resolutions start to slip.

Here’s how our most consistent members stay on track:

1️⃣ Schedule it like a meeting
Put workouts in your calendar. Treat them like appointments you can’t cancel.

2️⃣ Find your people
Accountability > motivation every time. Join a regular class, find a workout buddy, be part of this community.

3️⃣ Start small, build up
3 classes per week > 7 days of burnout. Sustainable beats perfect.

4️⃣ Track your progress
Not just weight—track energy levels, mood, how you feel. Those wins count.

You don’t need more motivation. You need a system that works.

We’ve got the community, the classes, and the support. You’ve got this.

#AustinFitness #ConsistencyIsKey #FitnessJourney #BoutiqueFitness

[Calendar continues through Week 3: “Mind-Body Connection”, Week 4: “Strength & Resilience”, Week 5: “January Wrap & February Prep”]

Content Mix Analysis

Total Posts: 61

By Content Type:

• Fitness Tips: 18 posts (30%) ✓
• Class Highlights (Instructors/Classes): 15 posts (25%) ✓
• Member Stories: 12 posts (20%) ✓
• Events (Challenges/Workshops/Community): 9 posts (15%) ✓
• Wellness: 6 posts (10%) ✓

By Platform:

• Instagram: 31 posts (daily)
• Facebook: 22 posts (5x/week)
• TikTok: 13 posts (3x/week)

Holidays Incorporated:

• January 1: New Year’s Day
• January 3: Festival of Sleep Day
• January 19: Martin Luther King Jr. Day
• January 30: Parent Mental Health Day

Execution Notes

Posting Times (Recommended):

• Instagram: 6:00-7:00 AM (morning scrollers), 6:00-8:00 PM (evening wind-down)
• Facebook: 8:00-10:00 AM (coffee + scroll time)
• TikTok: 7:00-9:00 AM, 7:00-10:00 PM (peak engagement)

Engagement Strategy:

• Respond to ALL comments within 2 hours during business hours
• Ask questions in captions to drive comments (algorithm boost)
• Reshare member stories to Stories with permission
• Go live once per week (Instagram/Facebook): class previews or instructor takeovers
• Use Instagram Stories daily: behind-the-scenes, class reminders, polls