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Examples for Target CPA & ROAS Calculator
Explore real-world examples showing how this skill works with different inputs and outputs.
E-commerce with Tight Margins
Calculate targets for an e-commerce business with $200 AOV, 3 purchases per customer, $80 COGS, plus operating and tools costs. Reveals challenging unit economics requiring 80x ROAS - a critical insight before launching campaigns.
SaaS Subscription CPA Targets
Calculate target CPA and ROAS for a subscription SaaS business with $49/month pricing, 12-month customer lifetime, and $10/month COGS. Shows break-even thresholds, recommended targets at 30% margin, and phased scaling strategy.
Unprofitable Business Model Detection
Detects when costs exceed lifetime value, making paid advertising impossible. Shows $310 loss per customer before any ad spend and provides required actions to fix unit economics before launching campaigns.