SaaS Subscription CPA Targets

=== TARGET CPA & ROAS CALCULATOR ===

CUSTOMER ECONOMICS:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Lifetime Value (LTV): $588.00

• Total revenue: $588.00

Cost Breakdown:

• COGS: $120.00
• Operating costs: $0.00
• Marketing/sales tools: $0.00
• Total costs: $120.00

Gross profit: $468.00

BREAK-EVEN ANALYSIS:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
⚠️ CRITICAL THRESHOLD ⚠️

Break-Even CPA: $468.00

• At this CPA, profit = $0
• Any CPA above $468.00 loses money

Break-Even ROAS: 1.26x

• Below this ROAS, campaigns are unprofitable

RECOMMENDED TARGETS:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🎯 Target CPA at 30% Margin: $327.60

• Profit per customer: $140.40

🎯 Target ROAS at 30% Margin: 1.79x

Target CPA Ladder (Different Margins):
┌─────────────┬──────────────┬─────────────────────┐
│ Margin │ Target CPA │ Profit Per Customer │
├─────────────┼──────────────┼─────────────────────┤
│ 10% │ $421.20 │ $46.80 │
│ 20% │ $374.40 │ $93.60 │
│→ 30% │ $327.60 │ $140.40 │ ← YOUR TARGET
│ 40% │ $280.80 │ $187.20 │
└─────────────┴──────────────┴─────────────────────┘

SCALING STRATEGY:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
📈 Phased Approach for Campaign Launch

Phase 1 (Months 1-2): Aggressive Volume Building

• Target CPA: $421.20 (10% margin)
• Goal: Build conversion volume

Phase 2 (Months 3-4): Efficiency Improvement

• Target CPA: $374.40 (20% margin)
• Goal: Improve efficiency gradually

Phase 3 (Month 5+): Target Profitability

• Target CPA: $327.60 (30% margin)
• Goal: Hit target profitability

KEY TAKEAWAYS:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
✓ Set initial campaign CPA target at $327.60
✓ Set initial campaign ROAS target at 1.79x
✓ Never exceed $468.00 CPA (break-even threshold)
✓ Start with looser targets ($421.20) to build data
✓ Monitor unit economics monthly as costs change