UGC Campaign Planner

Pro v1.0.0 1 view

Generate complete user-generated content campaigns with mechanics, incentives, and promotional strategies. Create photo contests, video challenges, testimonial campaigns with hashtags, submission rules, and week-by-week promotion schedules.

What You Get

Get a complete, ready-to-execute UGC campaign plan including campaign mechanics, budget-appropriate incentive structures, week-by-week promotional timelines, platform-specific social copy, participant guidelines, and success metrics.

The Problem

Launching a UGC campaign is complex. Marketers must research current best practices, design compelling mechanics, structure incentives appropriately for their budget, coordinate multi-week promotion timelines, and create clear guidelines for participants. Without strategic planning, campaigns often underperform with low participation, unclear rules, or misaligned incentives.

The Solution

This skill researches current UGC trends for your industry, then systematically builds all campaign components. It gathers your brand context, goals, and budget to design campaign mechanics with memorable names and hashtag strategies. The skill creates budget-appropriate incentive structures ranging from high-budget substantial prizes to low-budget recognition-first approaches, plus specialized nonprofit mission-driven structures. You receive a week-by-week promotional timeline from pre-launch through post-campaign, platform-specific social media copy for all stages, and participant-facing submission guidelines with technical specs, judging criteria, and FAQs.

How It Works

  1. 1 Research UGC trends to identify successful campaign patterns, hashtag strategies, and platform-specific best practices for your industry
  2. 2 Gather campaign context including brand information, organization type, goals, target audience, timeline, and budget
  3. 3 Design campaign mechanics with name, hashtag strategy, submission rules, platform selection, and content guidelines
  4. 4 Develop budget-appropriate incentive structure from high-budget prizes to recognition-first strategies or nonprofit mission-focused rewards
  5. 5 Create week-by-week promotional timeline with pre-launch, launch, mid-campaign, final push, and post-campaign activities
  6. 6 Draft platform-specific social media copy for announcements, reminders, featured entries, countdowns, and thank-you posts
  7. 7 Compile participant-facing submission guidelines with step-by-step instructions, technical specifications, judging criteria, and FAQs

What You'll Need

  • Brand name, industry, and voice/tone
  • Organization type (commercial B2C, nonprofit, B2B, or consumer lifestyle)
  • Campaign goals and target participation numbers
  • Timeline (campaign duration in days/weeks)
  • Budget range for prizes and incentives
  • Preferred platforms (Instagram, TikTok, Twitter, LinkedIn, Facebook)
  • Content type preference (photos, videos, testimonials, creative uses)

Get This Skill

Requires Pro subscription ($9/month)

Have Feedback?

Help us improve this skill by sharing your ideas and suggestions.

Request Improvements

Examples

Fashion Startup Multi-Platform Lookbook Challenge

A Gen Z-focused fashion UGC campaign with $1,200 budget over 30 days targeting 400 submissions. Shows medium-budget incentive tiers, Instagram/TikTok strategy, carousel copy, and community choice voting mechanics.

View example

Local Bakery Instagram Photo Contest

A small business UGC campaign with $300 budget over 2 weeks. Demonstrates low-budget incentive structure with daily spotlights, in-store execution elements, and casual community tone.

View example

Nonprofit Student Success Video Testimonial Campaign

A mission-focused nonprofit UGC campaign with $250 budget over 6 weeks targeting 100 video testimonials. Demonstrates recognition-first incentives with donations in winners' names, LinkedIn/Facebook strategy, and inspiring community-building tone.

View example
View all examples