Local Bakery Coffee Shop UGC Campaign Plan: “Sip & Snap”

Campaign Overview

Campaign Name: Sip & Snap
Tagline: Share your coffee moment, win delicious rewards
Duration: 14 days
Goal: 200 customer photos
Platform: Instagram (primary)
Budget: $300
Voice: Casual, fun, community-focused

Campaign Mechanics

Hashtag Strategy

Primary: #SipAndSnap[YourBakeryName]
Secondary: #[YourBakeryName]Coffee #LocalCoffeeLove #CoffeeMoments

Submission Rules

Ages 18+, local community members welcome
Post photo on Instagram showing our coffee/baked goods
Include primary hashtag + tag @[YourBakeryHandle]
Public accounts only (or accept our follow request)
Caption: Share what you’re enjoying (optional but encouraged)
Up to 3 entries per person during campaign

Content Guidelines

Photo Specs:

Format: Any orientation (square, vertical, horizontal all welcome)
Quality: Clear, well-lit, in focus
No minimum resolution required (smartphone photos perfect)

Content Ideas:

Your morning coffee and pastry combo
Latte art close-up
Coffee break with friends at our cafe
Work-from-cafe setup
Weekend treat vibes
Coffee + book moment
Baked goods flat lay

Dos:

Show our products authentically
Capture the mood and moment
Have fun with it – candid beats perfect!
Tag your location if in-cafe

Don’ts:

Professional photography (we want real customer moments)
Heavy filters that hide our products
Inappropriate content

Incentive Structure (Budget: $300)

Grand Prize (1 winner) - $150 value:

$100 gift card to our bakery/coffee shop
Featured customer profile on our Instagram + in-store poster
Free coffee for a week (7 drinks)

Weekly Winners (2 winners, one per week) - $40 value each:

$30 gift card
Featured in Instagram Stories highlight
Free pastry + coffee combo

Daily Spotlights (14 participants, one per day) - $5 value each:

$5 credit toward next visit
Featured in daily Stories
Entry into bonus grand prize drawing

Participation Incentive (All Valid Entries):

10% off coupon code for next visit
Featured in campaign montage video
Entry into grand prize drawing

Budget Breakdown:

Grand Prize: $150
Weekly Winners: 2 x $40 = $80
Daily Spotlights: 14 x $5 = $70
Total: $300

Promotional Timeline (14 Days)

Pre-Launch (2 Days Before)

Day -2:

Teaser Stories: “Something fun is coming Monday…”
In-store signage sneak peek
Email teaser to subscriber list (if applicable)

Day -1:

Countdown Stories (24 hours to go)
Staff briefing on contest mechanics
Print QR code cards with contest details for counter

Week 1 (Days 1-7)

Day 1 Launch (Monday):

Morning: Official announcement post on Feed
Staff mentions contest to every customer
Counter cards with QR code to contest post
Instagram Stories tutorial: “How to enter in 3 steps”
Table tents with contest details

Days 2-7:

Daily: Feature Day’s Spotlight winner in Stories (morning)
Daily: Reshare 4-5 customer submissions to Stories throughout day
Day 3: Reminder post: “50+ entries already! Keep them coming!”
Day 5: Mid-campaign check-in + inspiration post
Day 7: Week 1 Winner announcement + “Week 2 starts now!” reminder

Week 2 (Days 8-14)

Days 8-14:

Daily: Feature Day’s Spotlight winner in Stories
Daily: Reshare submissions enthusiastically
Day 10: Milestone post if hit 150+ entries
Day 11: “72 hours left!” countdown begins
Day 12: “Last weekend to enter!” Stories
Day 13: “Final 24 hours!” + flash reminder
Day 14: “Last few hours!” Stories countdown
End of Day 14: Contest closes (specify exact time, e.g., 8pm)

Post-Campaign (Days 15-17)

Day 15:

Thank you Stories with participation stats
“Reviewing entries – winner announced tomorrow!”

Day 16:

Grand Prize winner announcement (Feed post featuring their photo)
Week 2 Winner announcement (Stories)
DM all Daily Spotlight winners with details

Day 17:

Thank you montage video of submissions (Reel)
Announce 10% off code distribution to all participants
Invite everyone back: “See you soon!”

Social Media Copy

Campaign Announcement (Instagram Feed Post)

Caption:
“CONTEST TIME! Share your coffee moment, win delicious rewards ☕

We love our community and want to see YOUR favorite moments with us!

HOW TO ENTER:

Snap a photo of our coffee or baked goods
Post it on Instagram with #SipAndSnap[YourBakery]
Tag us @[YourHandle]
That’s it!

PRIZES:
🏆 Grand Prize: $100 gift card + free coffee for a week
🎉 2 Weekly Winners: $30 gift cards
⭐ Daily Spotlights: $5 credits (14 winners!)
PLUS everyone gets 10% off their next visit!

Contest runs [START DATE] through [END DATE, TIME].

Get snapping! Can’t wait to see your moments. ❤️

#[YourBakery]Coffee #LocalCoffeeLove #CoffeeMoments #SupportLocal”

Image: Vibrant flat lay of your coffee + pastries OR collage of customer moments

Mid-Campaign Reminder (Day 5)

Caption:
“Halfway through #SipAndSnap[YourBakery] and we’re LOVING your photos! 📸

100+ moments shared and counting!

Swipe to see some of our favorites so far →

Haven’t entered yet? You’ve got 9 days left!
✨ Grand prize: $100 gift card
✨ Weekly winners still up for grabs
✨ Daily spotlights every single day

Just post your photo with #SipAndSnap[YourBakery] and tag us!

[YOUR COFFEE/PASTRY] + [YOUR CREATIVITY] = ❤️”

Image: Carousel of 5-8 customer submissions

Final Push (Day 13)

Caption:
“24 HOURS LEFT! ⏰

The #SipAndSnap[YourBakery] contest ends tomorrow at [TIME]!

Still up for grabs:
🏆 $100 Grand Prize
🎉 Week 2 Winner ($30 gift card)
⭐ Today’s Daily Spotlight ($5 credit)

Haven’t entered? Grab a coffee, snap a pic, post with #SipAndSnap[YourBakery] + tag us!

Already entered? You can submit up to 3 entries total – make your last one count!

Tomorrow we close the contest and start picking winners. Don’t miss out! 💛”

Image: Eye-catching coffee/pastry photo with “24 HOURS” text overlay

Winner Announcement (Day 16)

Caption:
“🎉 GRAND PRIZE WINNER ANNOUNCEMENT! 🎉

Congratulations to @[WinnerHandle] for this gorgeous shot!

[Quote their caption or add: “We loved how this captured the cozy morning vibe of our cafe!”]

[Winner’s name] wins:
✨ $100 gift card
✨ Free coffee for a week
✨ Featured customer profile coming soon!

THANK YOU to everyone who entered – we received 200+ incredible photos! You all made this so special.

Stay tuned:
📱 Week 2 Winner announced in Stories today
📧 Daily Spotlight winners – check your DMs!
🎁 ALL participants: check your email for your 10% off code

More fun contests coming soon! ❤️

#SipAndSnap[YourBakery] #[YourBakery]Coffee”

Image: Repost of winner’s photo (with permission)

Thank You Post (Day 17)

Caption:
“THANK YOU for making #SipAndSnap[YourBakery] amazing! 🙏

BY THE NUMBERS:
📸 200+ photos submitted
❤️ Thousands of you engaged
☕ So much coffee love shared
🥐 Even more pastry appreciation!

Swipe to see a quick montage of YOUR moments →

This is what community looks like. Thank you for being part of ours.

✨ If you participated: Your 10% off code is in your DMs/email
✨ Didn’t enter this time? Follow us so you don’t miss the next one!

See you soon (hopefully tomorrow morning 😉)

#[YourBakery] #LocalCoffeeLove #CommunityFirst”

Image: Montage video/Reel of customer submissions set to upbeat music

Submission Guidelines (Participant-Facing)

How to Participate

Step 1: Capture Your Moment

Take a photo of our coffee, baked goods, or your experience at our cafe
Use your smartphone – no fancy camera needed!
Make sure our product is visible and recognizable

Step 2: Post to Instagram

Upload your photo to your Instagram feed
Write a caption (optional but fun!)
Use hashtag #SipAndSnap[YourBakery]
Tag our account @[YourHandle]
Make sure your account is public OR accept our follow request so we can see your entry

Step 3: You’re Entered!

That’s it! You’re automatically entered.
Enter up to 3 times during the 14 days
We’ll be featuring entries daily in our Stories

Technical Specifications

Photos:

Format: JPG or PNG
Orientation: Any (square, vertical, horizontal)
Quality: Standard smartphone quality is perfect
Tips: Natural lighting looks best, make sure photo is in focus

Judging Criteria

Grand Prize & Weekly Winners:

Visual Appeal (35%): Eye-catching, well-composed, makes us hungry!
Authenticity (30%): Real moment, genuine customer experience
Creativity (20%): Unique angle, fun composition, storytelling
Community Spirit (15%): Captures the vibe of our cafe and customers

Daily Spotlights:

Selected for variety, authenticity, and fun factor
Everyone has a chance – it’s not just about “perfect” photos!

FAQ

Can I enter multiple times?
Yes! Up to 3 entries per person during the 14-day contest period.

What if my Instagram is private?
Private accounts are eligible, but please accept our follow request so we can see and feature your submission.

Do I need to be in the cafe to enter?
Nope! Takeout photos, home coffee moments, anywhere works as long as our product is shown.

When will winners be announced?

Daily Spotlights: Announced each day in Stories
Weekly Winners: Day 7 and Day 16
Grand Prize: Day 16

What rights do you have to my photo?
By entering, you give us permission to repost/share your photo on our social media and in-cafe displays with credit to you. You retain ownership of your image.

How will I know if I won?

Grand/Weekly winners: Announced publicly + we’ll DM you
Daily Spotlights: Featured in Stories + DM with details
All participants: Email/DM with 10% off code

Success Metrics

Primary Goals:

Total submissions: 200+ (Target: ACHIEVED at 200)
Unique participants: 150+ (accounting for multi-entries)
Hashtag reach: 15,000+
New followers gained: 100+

Engagement Metrics:

Engagement rate on campaign posts: 6%+
Story views on contest content: 2x normal average
In-store mentions of contest: Track via staff

Content Value:

UGC pieces for future marketing use: 150+
High-quality photos for reposting: 50+
Customer testimonials in captions: 75+

Business Impact:

Increased foot traffic during campaign period
New email subscribers (if collecting)
Repeat visits from prize winners
Community goodwill and brand awareness

In-Store Execution Checklist

Materials Needed:

Counter cards with QR code linking to announcement post
Table tents with contest details
Staff talking points printed for reference
Winner announcement poster space reserved

Staff Training:

How to explain contest in 15 seconds
Encourage customers to enter on the spot
Show enthusiasm when mentioning contest
How to handle questions about rules

Daily Tasks:

Morning: Check for new submissions
Mid-day: Select and feature Daily Spotlight in Stories
Throughout day: Reshare submissions to Stories
Evening: Plan next day’s content

Legal & Terms Summary

(Note: Have actual terms reviewed by legal counsel before launch)

Key Points:

Ages 18+ to enter
No purchase necessary
Void where prohibited
By entering, participants grant [Bakery Name] rights to use submitted photos for marketing purposes with credit
Winners responsible for any taxes on prizes
[Bakery Name] reserves right to disqualify entries that violate community standards
Contest not affiliated with Instagram

Full terms available at: [link to terms page or pinned comment]

Local Bakery Instagram Photo Contest

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