Ad Creative Performance Analyzer

Pro v1.0.0 1 view

Analyze ad creative performance to identify winning patterns, detect creative fatigue, and generate optimization recommendations from campaign CSV data.

What You Get

Transform raw ad performance data into actionable creative strategy: discover which headlines, CTAs, and images drive results, catch fatigued ads before they waste budget, and get prioritized recommendations with expected impact.

The Problem

Marketing teams running 20-50+ ad variations struggle to identify which creative elements actually drive performance. Manual analysis across headlines, CTAs, and images is time-consuming, and creative fatigue often goes undetected until significant budget is wasted on declining ads.

The Solution

The analyzer processes your ad performance CSV, calculates performance metrics by creative element category, compares against campaign averages to quantify lift, detects fatigue patterns over time, and generates prioritized recommendations. Works with Meta, Google, and LinkedIn campaign exports.

How It Works

1 Upload CSV with ad performance data (Ad_Name, Impressions, CTR required; creative element columns recommended)
2 Validate data and identify available creative dimensions (headlines, CTAs, images) and time-series columns
3 Analyze performance by creative element, calculating lift percentages vs campaign average
4 Detect fatigued ads by comparing early vs recent CTR with 25%+ decline threshold
5 Surface winning combinations and specific top-performing ad examples
6 Generate prioritized recommendations (Immediate, This Week, Test Next) with expected impact

What You'll Need

CSV file with Ad_Name, Impressions, CTR columns
Pre-categorized creative elements (Headline_Type, CTA, Image_Type) for detailed analysis
Date or Week column for fatigue detection
10K+ impressions per variation for statistical reliability

Get This Skill

Requires Pro subscription ($9/month)

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Examples

Facebook Campaign Headline and CTA Analysis

Analyzes a 5-ad Facebook campaign to identify winning headline types and CTAs. Demonstrates performance breakdown by creative element with lift percentages, individual ad ranking, and prioritized budget reallocation recommendations.

View example

Google Ads Basic Performance Analysis

Analyzes a Google Ads test with minimal data (only required columns). Demonstrates handling of limited data gracefully while still providing useful performance ranking, winner identification, and recommendations to collect more detailed data.

View example

LinkedIn Campaign Fatigue Analysis

Analyzes a declining LinkedIn campaign with weekly time-series data to detect creative fatigue. Demonstrates fatigue detection with decline metrics, frequency crisis identification, and immediate pause/refresh recommendations.

View example

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