Mobile App Sunset with Financial Analysis

DECISION LOG ENTRY

**Decision ID**: DEC-2025-1203
**Date**: 2025-12-03
**Decision**: Sunset Mobile App, Transition to Web-Only Platform

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**DECISION SUMMARY**:
Mobile application will be discontinued in favor of a web-only platform strategy, eliminating mobile app development and maintenance.

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**DECISION MAKER(S)**:
- Primary: CFO (financial analysis)
- Final Approval: CEO (approved yesterday)
- [To be filled: Who else was involved in the decision - Product, Engineering, Customer Success?]

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**RATIONALE**:
Financial and usage data support sunsetting mobile in favor of web-only approach:

1. **Cost savings**: $400K/year reduction in mobile app development and maintenance costs
2. **Low mobile adoption**: Only 8% of users currently on mobile platform
3. **Resource optimization**: 92% of users already on web, consolidate engineering focus
4. **CEO approval**: Decision validated and approved

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**ALTERNATIVES CONSIDERED**:

**Option A: Keep Maintaining Mobile App**
- Cost: Continue $400K/year spend
- User coverage: Serves 8% of user base
- Decision: REJECTED - High cost for low adoption

**Option B: Outsource Mobile Development**
- [To be filled: Cost estimate for outsourcing?]
- [To be filled: Quality/control concerns with outsourcing?]
- Decision: REJECTED - [To be filled: Specific rejection reason]

**Option C: Rebuild Mobile App**
- [To be filled: What would rebuild address? Cost? Timeline?]
- Decision: REJECTED - [To be filled: Specific rejection reason]

**Option D: Sunset Mobile, Go Web-Only (SELECTED)**
- Cost: Saves $400K/year
- Impact: Affects 8% of users
- Benefit: Focus resources on 92% of user base
- Decision: SELECTED - Cost savings, resource focus, serves majority

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**EXPECTED IMPACT**:

**Financial:**
- Annual savings: $400K/year (mobile development and maintenance)
- [To be filled: One-time costs for user migration, communication, sunset process?]

**Customer:**
- 92% of users: No impact (already using web)
- 8% of mobile users: Must transition to web platform
- [To be filled: Mobile-only use cases - are there users who cannot use web? (e.g., field workers, mobile-first workflows)]

**Internal:**
- Engineering: Eliminate mobile engineering headcount or redeploy to web platform
- Support: Reduced complexity, single platform support
- [To be filled: How many engineers affected? Redeployed or reduced headcount?]

**Strategic:**
- Simplified product strategy: Single web platform
- [To be filled: Competitive impact - do competitors offer mobile? Does this hurt competitive position?]
- [To be filled: Future mobile strategy - ruled out forever or revisit later?]

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**SUCCESS CRITERIA**:
1. $400K annual cost savings realized
2. 8% mobile users successfully transitioned to web (target: 80%+ retention)
3. [To be filled: Timeline for sunset - when does mobile app shut down?]
4. [To be filled: User satisfaction maintained - NPS or CSAT targets during transition?]

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**IMPLEMENTATION TIMELINE**:
[To be filled: 
- Communication plan to mobile users
- Sunset date for mobile app
- Support cutoff dates
- Migration support period]

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**REVIEW DATE**: [To be filled: When to assess if decision was correct? 6 months post-sunset?]

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**RELATED DOCUMENTS**:
- Financial analysis: $400K savings projection
- Usage analytics: 8% mobile vs. 92% web
- [To be filled: User migration plan]
- [To be filled: Customer communication plan]
- [To be filled: Competitive analysis]

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**TAGS**: #mobile-app #sunset #cost-savings #web-only #platform-strategy #2025

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**STATUS**: APPROVED (CEO approval received, implementation pending)