All examples for JTBD Statement Generator

Transform Customer Interview Quote

Converts a raw customer quote about daily workflow struggles into a properly structured JTBD statement with analysis explaining construction choices, mistakes avoided, and validation tips.

Input

What you provide to the skill

I spend 30 minutes every morning figuring out what my team is working on before I can start planning.

Output

What the skill generates for you

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JOBS-TO-BE-DONE STATEMENT
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When: A manager starts their workday and needs to understand team activity before planning their own work
I want to: Quickly assess what each team member is currently working on
So I can: Begin strategic planning and decision-making without wasting time on information gathering

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ANALYSIS OF STATEMENT CONSTRUCTION
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✅ SITUATION IDENTIFIED: “starts their workday and needs to understand team activity before planning”

  • Captured the recurring daily trigger: beginning of workday
  • Identified the dependency: planning requires team visibility first
  • Made specific but applicable to any similar situation

✅ MOTIVATION EXTRACTED: “Quickly assess what each team member is currently working on”

  • Used strong verb: “assess” implies evaluation and comprehension
  • Made specific: “each team member” and “currently working on”
  • Removed timeframe (“30 minutes”) from motivation - that’s a pain point, not the job
  • Avoided solution language (no mention of specific tools or systems)

✅ DESIRED OUTCOME DEFINED: “Begin strategic planning and decision-making without wasting time on information gathering”

  • Real outcome isn’t just “knowing” - it’s being able to start planning work
  • Quantified the pain: “30 minutes” becomes “without wasting time”
  • Clear “done” state: Can begin planning activities
  • Distinct from motivation: assessing status ≠ making planning decisions

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COMMON MISTAKES AVOIDED
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❌ SOLUTION LANGUAGE
Pain point involves: “check Jira, then Slack, then ask people”
Problem: These are current solutions/workarounds. The job exists regardless.
Fix: Focused on underlying need - quick team activity assessment

❌ TIME-SPECIFIC TRIGGER
Could have written: “When 30 minutes have passed every morning”
Problem: The “30 minutes” is the pain, not the job trigger
Fix: Trigger is “starts workday needing team visibility”

❌ WEAK OUTCOME
Could have written: “so I can know what’s happening”
Problem: “Knowing” isn’t a measurable outcome. What do you do with that knowledge?
Fix: Real outcome is being able to start planning without delay

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VALIDATION TIPS
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Test this statement by asking:

  1. Does this job exist even if current tools didn’t exist?
    ✅ Yes - managers have always needed team visibility before planning

  2. Is the outcome measurable?
    ✅ Yes - can measure time spent gathering information vs. time to start planning

  3. Could this statement inspire multiple different solutions?
    ✅ Yes - unified dashboard, automated status summaries, AI digests,
    standardized update formats, async video updates, visual team boards, etc.

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ALTERNATIVE PHRASINGS
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MORE SPECIFIC VERSION (narrower scope):
“When a manager begins daily planning with multiple direct reports working on interdependent tasks, I want to identify potential blockers or conflicts in their work, so I can proactively address coordination issues before they cause delays”

MORE GENERAL VERSION (broader scope):
“When a leader needs to allocate their attention across multiple responsibilities, I want to understand current team status without manual investigation, so I can focus my time on high-value activities rather than information gathering”

CONFIDENCE LEVEL: High (85%)