Native App Cancellation for Platform Consolidation

Subject: Mobile Development Strategy - Platform Update

Hi team,

I’m writing to share a significant update to our mobile development roadmap.

WHAT’S CHANGING:
We are cancelling Android native app development and consolidating on React Native as our single cross-platform mobile solution.

WHY:
After evaluating our development velocity, team capacity, and market needs, we’ve decided to consolidate on React Native rather than maintaining parallel native development tracks. This allows us to:

• Deliver features faster with single codebase serving both iOS and Android
• Reduce long-term maintenance complexity and technical debt
• Focus engineering resources on feature depth rather than platform parity
• Accelerate time-to-market for new capabilities
• Provide consistent experience across platforms

NEW DIRECTION:
React Native Platform (Immediate):

• All mobile features developed in React Native
• Enhanced performance optimization for React Native
• Unified development workflow
• Faster feature delivery cadence
• Cross-platform feature parity by default

WHAT THIS MEANS FOR YOU:

Mobile Team:
Transitioning from dual-track (native Android + React Native) to single React Native platform. This change:

• Eliminates context-switching between native and React Native
• Allows deeper React Native expertise development
• Increases velocity through shared component libraries
• Simplifies testing and QA processes

Your Android native work established critical patterns (navigation architecture, state management, API integration) that transfer directly to React Native implementation. Nothing was wasted—you built the foundation.

Sales Team (Q2 Commitments):
For deals sold with “native Android experience” positioning:

• React Native delivers native-quality performance and UX
• Messaging pivot: “Cross-platform technology that delivers native experience with faster feature delivery”
• Updated positioning: “We prioritize feature velocity and consistency over platform-specific code”
• I’ll join customer calls to explain technical advantages and faster roadmap delivery
• Sales enablement session scheduled this week

Existing Customers (Expecting Native Experience):
For customers who were told to expect native Android:

• Proactively communicating the platform decision with emphasis on benefits
• Message: “React Native provides native-quality experience with significantly faster feature delivery”
• Highlighting specific benefits: faster updates, feature parity across platforms, more stable releases
• Offering technical deep-dive for customers who want React Native architecture details

I’m personally reaching out to key accounts before broader announcement.

WHY THIS IS THE RIGHT CALL:
One excellent mobile platform >> Two fragmented platforms with slower delivery.

Customers care about feature quality and delivery speed, not implementation technology. React Native lets us deliver both.

[Your name]

FAQ (for follow-up questions):

Q: Will React Native performance match native Android?
A: Yes. Modern React Native performance is comparable to native for our use cases. We’ll invest optimization effort previously split across two platforms into single React Native codebase.

Q: What about customers who specifically need native Android?
A: React Native is native—it renders native components. If customer has specific technical requirement React Native can’t meet, we’ll address case-by-case, but this is extremely rare.

Q: Did we waste Android native development effort?
A: No. Architecture patterns, feature specifications, and UX learnings transfer directly. Android work validated requirements that accelerate React Native implementation.

Q: How do we handle prospects who ask about “native” apps?
A: Position React Native as modern native development approach. Emphasize outcomes: native performance, faster features, platform consistency. Technical implementation is internal detail.

Q: Will this decision affect iOS development?
A: No change to iOS strategy. React Native handles both iOS and Android from single codebase.

Q: How quickly can we deliver features we committed for “Q2 native Android”?
A: Many features already partially implemented in React Native. Realistic assessment: Q2-Q3 delivery depending on complexity. I’ll provide detailed timeline by end of week.

Q: Does this mean other platform decisions will change?
A: No. This is strategic mobile consolidation based on clear data. We’re strengthening commitment to React Native, not creating pattern of platform changes.