Social Media Time ROI Calculator

Free v1.0.0 3 views

Calculate time ROI for Twitter, LinkedIn, and other social platforms to determine if your social media marketing efforts are worth the time investment.

What You Get

Transform gut feelings about social media effectiveness into data-driven decisions with precise ROI calculations, breakeven analysis, and platform efficiency rankings.

The Problem

Indie makers and small business owners spend 5-10 hours per week on social media platforms like Twitter and LinkedIn but have no idea if it actually drives signups or revenue because they can't connect social engagement to conversions. This leads to uncertainty about whether to continue investing time in social media or reallocate to higher-ROI activities like SEO, email, or product development.

The Solution

This skill calculates the true return on investment for social media time by combining computational analysis (ROI formulas, breakeven calculations, opportunity cost) with industry benchmarks. It processes platform metrics (impressions, clicks, signups) and calculates financial ROI, efficiency metrics (signups per hour), and breakeven thresholds. The analysis includes multi-platform comparisons, content-type breakdowns, and specific recommendations for time reallocation based on hard numbers rather than guesswork.

How It Works

  1. 1 Gather social media metrics including time spent, impressions, profile visits, link clicks, and attributed signups for each platform
  2. 2 Structure input data as JSON with hourly rate, product pricing, trial-to-paid conversion rate, and platform metrics
  3. 3 Run ROI calculation script to compute time cost, revenue, ROI percentage, efficiency metrics, and breakeven thresholds
  4. 4 Interpret calculation results to understand which platforms are profitable and how far from breakeven each one is
  5. 5 Generate strategic recommendations including platform rankings, time reallocation suggestions, and testing proposals
  6. 6 Create action plan with UTM tracking implementation, reduced time experiments, and 30-day checkpoints

What You'll Need

  • Python 3.10+ (automatically managed via uv)
  • Social media analytics data from platform dashboards (impressions, clicks, profile visits)
  • Conversion tracking data showing signups attributed to each platform (UTM tracking preferred, estimates acceptable)
  • Hourly rate for opportunity cost calculation (freelance rate or time valuation)
  • Product pricing information (monthly subscription or average order value)

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