Examples for Budget Allocation Optimizer

Analyzes 6 months of performance across Google Ads ($180 CAC), Facebook ($290 CAC), and LinkedIn ($520 CAC) for a B2B SaaS company. Demonstrates clear efficiency ranking, identifies LinkedIn as severe underperformer (2.9x more expensive than Google), and recommends reallocating $7K-$11K to Google Ads. Shows how to improve total conversions by 12-29% while reducing blended CAC by 12-25%. Includes conservative and aggressive scenarios with confidence-adjusted projections.

Evaluates 5 months of e-commerce marketing data using ROAS metrics: Facebook 3.2x, Google Shopping 5.8x, TikTok 1.9x. Identifies Google Shopping as severely underfunded (33% of budget despite 5.8x ROAS) and TikTok as underperformer (1.9x ROAS consuming 22% of budget). Recommends shifting $10K-$18K to Google Shopping from TikTok and Facebook. Projects 24-47% revenue increase and blended ROAS improvement from 3.78x to 4.65x-5.20x. Demonstrates handling of ROAS metrics vs CAC and provides detailed scaling guidance for each channel.

Analyzes 3 months of data (minimum threshold) for a small $6.5K/month budget across SEO, PPC, and email marketing using lead-based metrics. Identifies email as severely underfunded ($500/mo generating leads at $63 CPL - 56% better than average) while PPC is overfunded ($4K/mo at $182 CPL). Demonstrates proper handling of limited data by adjusting confidence levels (60-70% vs typical 75-85%) and providing conservative recommendations. Shows operational guidance on what to do with reallocated budget (hiring email marketer, content creation). Includes rollback triggers and risk mitigation specific to small budgets.