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B2B SaaS Multi-Channel CAC Optimization
Analyzes 6 months of performance across Google Ads ($180 CAC), Facebook ($290 CAC), and LinkedIn ($520 CAC) for a B2B SaaS company. Demonstrates clear efficiency ranking, identifies LinkedIn as severe underperformer (2.9x more expensive than Google), and recommends reallocating $7K-$11K to Google Ads. Shows how to improve total conversions by 12-29% while reducing blended CAC by 12-25%. Includes conservative and aggressive scenarios with confidence-adjusted projections.
Input
What you provide to the skill
I have 6 months data: Google Ads $15k/mo at $180 CAC, Facebook $12k/mo at $290 CAC, LinkedIn $8k/mo at $520 CAC. Want to optimize.
Output
What the skill generates for you
Budget Allocation Analysis & Recommendations
Current Performance Summary
| Channel | Monthly Spend | Avg CAC | Efficiency Rank |
|---|---|---|---|
| Google Ads | $15,000 | $180 | #1 (Best) |
| $12,000 | $290 | #2 (Acceptable) | |
| $8,000 | $520 | #3 (Poor) | |
| TOTAL | $35,000 | $257 | - |
Key Finding: LinkedIn CAC ($520) is 2.9x more expensive than Google Ads ($180). Major reallocation opportunity.
Recommended Reallocation - Conservative Scenario
| Channel | Current | Recommended | Change |
|---|---|---|---|
| Google Ads | $15,000 | $22,000 | +$7,000 (+47%) |
| $12,000 | $10,000 | -$2,000 (-17%) | |
| $8,000 | $3,000 | -$5,000 (-63%) | |
| TOTAL | $35,000 | $35,000 | $0 |
Expected Impact:
- Projected conversions: 155-165/month (+16-26, +12-19% increase)
- Projected blended CAC: $213-$226 (-$31-44, -12-17% improvement)
- Confidence: Moderate-High (70-75%)
- Timeline: 60-90 days
Aggressive Scenario: +$11K to Google Ads projects 165-180 conversions/month (+19-29% increase) with CAC down to $194-$212.
Implementation Timeline
- Month 1: Implement conservative scenario, monitor Google Ads CAC daily
- Month 2: Evaluate results, consider moving toward aggressive if Google maintains <$200 CAC
- Month 3: Optimize and establish new baseline
Critical Limitations: Does not account for scalability constraints (Google may hit saturation), cross-channel effects (LinkedIn may assist conversions), or lead quality differences.
About This Skill
Analyze historical marketing channel performance and get actionable budget reallocation recommendations to maximize ROI.
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