Examples for Campaign Budget Allocation Optimizer

Optimizing 5 campaigns across LinkedIn and Google with $12k budget, focusing on ROAS maximization rather than pure conversion volume. Demonstrates handling multiple platforms, pausing underperforming LinkedIn campaigns (1.5x-2.2x ROAS), and reallocating to high-ROAS performers (Retargeting 4.5x, Google Competitor 3.0x). Shows +36% revenue improvement through strategic reallocation.

Optimizing budget across Brand, Generic Search, and Retargeting campaigns for an e-commerce business. Demonstrates how to reallocate from underperforming Generic Search to high-efficiency Retargeting, achieving +47% more conversions with same $6k budget. Shows clear winner identification and phased implementation approach.

Optimizing budget for a local plumber across 4 service types (Emergency, Drain, Water Heater, General) with small $2k budget to maximize phone calls. Demonstrates cost-per-lead optimization, seasonal considerations for service businesses, and identifying underfunded high-performers. Shows +22% more calls by shifting from expensive Water Heater campaigns to efficient General Plumbing.